Manager, Consumer Lifecycle Marketing, Strategic Bets

DoorDash’s mission is to grow and empower local economies by building intelligent delivery technology. The Manager of Customer Lifecycle Marketing for Strategic Bets will lead a team focused on supporting emerging initiatives and translating strategies into actionable plans for customer engagement.

Responsibilities:

• Own lifecycle strategy for Strategic Bets: Define how CRM supports new and emerging business lines, from early testing through scale
• Build for scale: Identify repeatable strategies and help transition successful bets into long-term lifecycle ownership
• Lead and develop a team of lifecycle marketers: Manage and coach hybrid operators responsible for end-to-end campaign execution. Establish processes that enable speed, quality, and accountability
• Drive prioritization and resource allocation: Evaluate incoming requests and determine what work is supported based on business impact, readiness, and capacity
• Shape high-impact, fast-moving initiatives: Partner with business leaders to translate ambiguous problems into clear lifecycle strategies
• Establish frameworks for testing and learning: Ensure strong experimentation design, measurement, and knowledge sharing across bets
• Partner cross-functionally at a senior level: Collaborate with Product, Analytics, Marketing, and Operations leaders to align on goals and execution

Requirements:

• 6–8+ years of experience in lifecycle, CRM, or retention marketing
• Experience managing and developing high-performing teams
• Highly strategic and able to define direction in ambiguous, fast-changing environments
• Strong judgment and can prioritize effectively across competing requests
• Strong understanding of CRM channels, experimentation, and lifecycle strategy
• Excellent cross-functional partner and can influence senior stakeholders
• Comfortable operating at both a strategic and tactical level when needed