Director, Performance & Brand Marketing

American Bike Ride (ABR) is a company that operates closed-road social bicycling events in partnership with iconic cities in the United States. They are seeking a hands-on growth leader to oversee brand and ridership through marketing investment, paid media, and lifecycle marketing to enhance participation and sponsor engagement.

Responsibilities:

• Manage and optimize paid acquisition across channels (Social, SEM, Display, Direct Mail) with autonomy over media mix
• Test and iterate on creative, targeting, and messaging to improve conversion and efficiency, while leveraging technology, AI and automation solutions to optimize performance and scale results
• Track performance against ridership and registration goals and adjust campaigns based on results
• Manage email/SMS to drive registrations, rider engagement, and retention
• Execute key campaigns such as promotional pushes, reminders, and urgency-based messaging (e.g., price increases, limited-time offers)
• Use segmentation and database analytics to strengthen copy and campaigns to target audiences
• Track CRM performance and adjust campaigns/promotions based on results
• Identify and execute opportunities to improve UX, SEO, and the registration platform
• Support e-commerce and ancillary revenue growth, including merchandise, and rider add-ons
• Collaborate with sponsors to develop marketing campaigns that drive brand awareness and measurable value, while supporting sponsor acquisition efforts
• Oversee organic channels (email/social ads) to amplify engagement across owned/earned media
• Support onsite marketing execution at events, including content capture and sponsor activations

Requirements:

• 5+ years in performance/growth marketing with experience driving digital conversion
• Proven ability to track and drive measurable results
• Ownership of paid media including budget allocation, testing, and optimization
• Working knowledge of CRM and email/SMS tools (e.g., Mailchimp or similar)
• Comfortable operating in a fast-paced, entrepreneurial environment with a strong sense of ownership, accountability, and results-driven execution
• Background in events, experiential marketing, ticketing, e-commerce, or other DTC preferred