Key skills
Product MarketingFintechFinancial ServicesB2B MarketingBankingCredit Union MarketProduct PositioningMessagingSales EnablementGo-to-Market StrategyCompetitive Intelligenceambiguous environmentsCross-functional LeadershipOwnership mindsetoperate in fast-pacedCGoAIAccount ManagementSales
About this role
Upstart is a leading AI lending marketplace dedicated to reducing the cost and complexity of borrowing for all Americans. As the Senior Manager of Product Marketing, you will own product positioning and messaging, lead cross-functional go-to-market efforts, and develop sales assets that support pipeline growth and deal execution.
Responsibilities:
- Define and evolve product positioning and messaging that clearly communicates differentiated value to bank and credit union executives
- Shape and execute go-to-market strategies that drive lender interest, expand sales pipeline, and increase originations
- Lead cross-functional product launches, ensuring alignment across Product, Sales, Solution Consulting, and Marketing
- Develop sales and executive-level materials that improve C-level engagement and support deal progression
- Partner with Sales and Account Management to synthesize field insights, refine messaging, and improve win rates
- Deliver competitive intelligence and positioning that enables teams to effectively differentiate Upstart in the market
Requirements:
- Bachelors degree with 5+ years of experience in product marketing, preferably in fintech, financial services, or B2B environments serving banks or credit unions
- Proven ability to distill complex products, data, and marketplace dynamics into clear, compelling messaging that drives lender interest and adoption
- Track record of leading complex, cross-functional initiatives with multiple stakeholders, driving alignment and execution across parallel workstreams
- Experience creating sales enablement materials (e.g., pitch decks, collateral, case studies) used by revenue teams
- Experience partnering with Sales to develop effective positioning and enablement materials and strategies
- Strong ownership mindset with a history of proactively identifying growth opportunities, addressing gaps, and driving initiatives end-to-end
- Ability to operate effectively in fast-paced, ambiguous environments
- MBA or Masters in finance or economics
- Experience in fintech or financial services organizations focused on lending products (e.g., personal loans, HELOC, auto lending, or credit underwriting)
- Familiarity working with or marketing to banks and credit unions, including executive stakeholders (e.g., CEO, CLO, CFO)
- Experience with marketplace lending or structured programs (e.g., forward flow, funding models)