Marketing Manager

Octane Lending is a company focused on unlocking the power of financial products for merchants and consumers through innovative technology. They are seeking a Marketing Manager to lead the marketing strategy and execution for their white label partnerships, collaborating with cross-functional teams to develop campaigns and drive adoption.

Responsibilities:

• Serve as the marketing voice at the table across captive partner stakeholders, both internal and external, bringing a marketing lens to strategic conversations throughout the partnership lifecycle
• Develop white-labeled, multi-channel campaigns to drive adoption and engagement through Octane’s captive partnerships, ensuring all materials align with the partner’s brand identity
• Support captive partner onboarding from a marketing standpoint, including launch campaigns, welcome kits, and portal setup
• Ability to independently tackle projects from end to end, leveraging data and insights to inform strategy across multiple captive partner relationships simultaneously
• Work closely with the entire captive partnership team to hit quarterly sales and marketing targets
• Effective at tackling and balancing competing priorities across multiple captive partner programs. Adaptable when faced with change. Able to think critically to take projects to the finish line
• Demonstrable experience using AI tools to increase personal and team efficiency — from content development to campaign analysis — with a curiosity to keep pushing what's possible
• Write in a clear, concise, organized, and convincing manner for the intended audience — whether internal stakeholders, captive partner contacts, or end consumers under a partner’s brand
• Leverage data-driven insights to find opportunities for full-funnel engagement
• Manage time to meet deadlines or proactively communicate roadblocks, particularly when navigating approval processes across multiple partner organizations

Requirements:

• Bachelor's Degree in Marketing, Business or equivalent followed by 6-8 years experience in Marketing, with at least 2 years in partner marketing, channel marketing, or co-marketing programs
• B2B and B2B2C experience required
• Demonstrated ability to navigate brand guidelines and approval processes across two organizations simultaneously
• Experience in a regulated industry or comfort working within compliance and legal review processes
• Powersports, RV, or Marine experience preferred, but not required
• Familiarity with SaaS, captive finance, OEM partnerships, or dealer channel marketing strongly preferred
• Experience with a wide variety of sales and marketing tools, such as HubSpot, Claude, Gemini, Tableau, Figma, Asana, Salesforce, etc
• Experience building marketing playbooks or toolkits that partners can self-serve from is preferred
• Experience managing a partner marketing portal or co-marketing asset library
• Familiarity with campaign performance reporting and ROI analysis at the partner level is preferred
• Project or program management experience, including scope, timelines, and intake prioritization across multiple concurrent partner programs is preferred
• Experience presenting to and working directly with external partner stakeholders is preferred