Growth Marketing Manager

MacroHealth is a healthcare technology company that operates an intelligent marketplace platform aimed at enhancing transparency and control in healthcare purchasing. The Growth Marketing Manager will be responsible for driving pipeline creation and acceleration through innovative demand generation and account-based marketing strategies.

Responsibilities:

• Build and own MacroHealth's demand generation motion — designing multi-channel programs that drive qualified top-of-funnel activity and accelerate pipeline
• Lead the development and maturation of our account-based marketing program, evolving it to a scalable, insight-driven motion that generates and accelerates opportunities with high-priority accounts
• Think and act like a growth architect — designing the systems, workflows, and playbooks that make our marketing motion repeatable and scalable, not just executing one-off programs
• Partner with Sales to define target account lists, develop account intelligence, and build personalized engagement plays across email, content, digital advertising, and more
• Develop and manage integrated campaigns end-to-end (in partnership with our agency) — from strategy and messaging through execution, measurement, and optimization
• Build the content strategy and develop the content that powers your programs (on your own and/or in partnership with our agency) — including written assets, webinars, email sequences, and other formats that move buyers through the funnel
• Oversee our marketing agency relationship as it pertains to growth and campaigns, providing day-to-day direction to ensure effective campaign development, execution, and measurement with clear accountability and outcomes
• Contribute to event strategy — identifying and prioritizing conferences, trade shows, and hosted events as channels within the broader demand generation and ABM motion, and ensuring pre- and post-event programs are in place to maximize pipeline impact
• Champion the use of AI across the marketing function — actively experimenting with and implementing AI tools (including Claude and others) to transform how we create content, research audiences, personalize campaigns, and run day-to-day marketing operations
• Leverage our marketing automation platform and AI tools to accelerate processes like content creation, audience research, campaign personalization, and day-to-day marketing operations
• Own campaign and program performance: define KPIs, monitor results, report on pipeline influence and revenue attribution, and continuously optimize
• Influence the evolution of our martech stack — identifying tools, integrations, and workflows that strengthen our marketing infrastructure and scale our motion
• Support the development of customer marketing programs as the business scales

Requirements:

• 7–10 years of B2B marketing experience, with demonstrated expertise in both demand generation and account-based marketing
• 3+ years healthcare industry experience; experience marketing to health plans, payers, or TPAs is a strong plus
• Proven track record building and scaling top-of-funnel programs that drive measurable pipelines and booking outcomes
• Experience managing a marketing agency relationship — directing external teams to build, execute, and measure programs with clear goals and accountability
• Hands-on experience with Marketo, HubSpot, Salesforce, and AI tools like Claude — you know these platforms and can work in them directly
• BA/BS degree in Marketing, Business, Communications, or a related field