Marketing Manager

AccuLynx is seeking a results-driven Senior Marketing Manager to lead high-impact marketing initiatives that directly drive revenue growth. The role involves developing marketing strategies and campaigns for their B2B SaaS platform, leading a team, and collaborating with various departments to ensure alignment and performance improvement.

Responsibilities:

• Lead campaigns that deliver measurable pipeline and revenue impact across paid media, email, content, events, partnerships, social, etc
• Develop demand generation, PR, and branding strategies that boost awareness and positive brand sentiment
• Identify opportunities to optimize full-funnel marketing engine across the entire customer lifecycle—from awareness and conversion to retention and loyalty
• Collaborate with product management to define positioning, messaging, and launch plans
• Analyze performance data to make fast, informed decisions and continuously improve ROI
• Deliver comprehensive plans with clear benchmarks and KPIs, consistently driving to improve performance outcomes
• Build strong cross-functional relationships to ensure alignment across business functions and seamless go-to-market motions
• Coach, mentor, and raise the bar for junior team members and colleagues

Requirements:

• 7+ years B2B marketing experience, ideally in SaaS
• Deep understanding of demand generation, GTM strategy, and sales alignment
• Proven track record of pipeline and revenue growth contribution
• Leadership presence with the ability to motivate and hold people accountable
• Takes ownership of outcomes, not just activities
• Sets high standards for performance and execution
• Continuously seeks ways to improve results, efficiency, and impact
• Self-motivated, comfortable operating with ambiguity
• Excellent written and verbal communication
• Strong project management and prioritization skills
• Prior experience managing budgets, vendors, or small teams