InsideOut operates a growing financial services business focused on credit repair and funding solutions. They are seeking a senior-level Business Development Representative to take ownership of outbound lead generation and pipeline creation.
Responsibilities:
- Identify and target ideal customer profiles aligned with business goals
- Build and execute outbound strategies across cold calling, email, and LinkedIn
- Generate and qualify leads to build a consistent sales pipeline
- Take full ownership of pipeline creation and performance metrics
- Identify gaps in outreach performance and implement improvements
- Continuously test messaging, targeting, and channels to increase conversion rates
- Develop and optimize messaging tailored to different audience segments
- Manage sequencing tools and outreach campaigns across multiple platforms
- Ensure high deliverability, personalization, and engagement in all communications
- Create and iterate outbound processes without relying on existing playbooks
- Define workflows, outreach strategies, and best practices from scratch
- Adapt quickly to changes and refine processes based on results
- Work with CRM systems and sales tools to manage and track outreach efforts
- Leverage automation and AI tools to improve efficiency and scalability
- Continuously optimize the sales tech stack to support growth
Requirements:
- Fluent in English (Spanish is a plus but not required)
- Proven experience as a BDR, SDR, or similar outbound sales role
- Experience building outbound strategies from scratch in early-stage or scaling environments
- Strong experience with cold calling, email outreach, and LinkedIn prospecting
- Demonstrated ability to generate and manage self-sourced pipeline
- Excellent communication skills, both written and verbal
- Highly independent and able to operate with minimal supervision
- Strong understanding of sales tools, CRM systems, and sequencing platforms
- Experience in financial services, credit repair, or funding-related industries
- Experience working with automation and AI tools in sales processes
- Background working with B2B clients, ideally entrepreneurs or small business owners
- Experience optimizing sales tech stacks and implementing new tools
- College education preferred