Principal, AI GTM Excellence Leader

Appian is a company that specializes in process automation technology, and they are seeking a visionary Principal, AI GTM Excellence Leader to transform and scale their Product and Solution Marketing organization. This role involves defining strategies and actively producing high-impact content while leading the adoption of AI and innovative content strategies across the GTM organization.

Responsibilities:

• Lead the integration of AI-driven workflows across the PMM organization to improve productivity and expand the variety and volume of content outputs
• Pioneer new strategies and operating models to scale video production and other high-impact digital assets
• Build and deploy AI-enabled self-service content tools and templates that empower marketing, sales, and field teams while maintaining brand and messaging guardrails
• Monitor emerging AI, content, and creative technology trends, and guide Product Marketing and Content teams on how to adopt them effectively
• Actively create, edit, and produce top-tier deliverables, including videos, motion graphics, animations, and sophisticated digital layouts
• Ensure content supports the full buyer journey, from web and digital campaigns to sales progression and closed-won opportunities
• Develop and manage a scalable global network of content architects and production leaders who can translate complex product portfolios into clear, compelling stories and assets
• Ensure AI-generated, self-served, and custom-built content aligns with Appian’s brand voice, messaging, and strategic positioning
• Guide teams on the most effective layouts, formats, and delivery mechanisms to maximize audience engagement and market impact
• Serve as a hands-on mentor, strategic advisor, and centralized resource across the PMM organization
• Partner closely with product, marketing, and sales leadership to align teams around a shared GTM framework
• Turn high-level strategy into measurable market impact, demand generation, and sales engagement