Senior Manager, Strategic Account-Based Marketing

Zoom Communications, Inc. is a leading collaboration platform provider, and they are seeking a Senior Manager for Strategic Account-Based Marketing. The role involves driving account-based marketing strategies for high-value accounts, partnering with Sales to execute targeted campaigns that enhance engagement and revenue growth.

Responsibilities:

• Developing and executing 1:1 and 1:Few account-based marketing programs for strategic accounts
• Partnering with Sales to identify target accounts, build joint account plans, and align on campaign strategy
• Creating personalized content, messaging, and digital experiences tailored to account needs and buying signals
• Orchestrating multi-channel campaigns using intent data, account intelligence platforms, and digital advertising
• Measuring account engagement, pipeline progression, and deal velocity to optimize program performance

Requirements:

• Demonstrate 7+ years of B2B marketing experience with 4+ years focused on account-based marketing
• Build and execute account-based marketing strategies that generate measurable pipeline and influence revenue
• Manage complex multi-channel campaigns across content, digital, events, and direct outreach
• Translate account intelligence, technographics, and buying signals into prioritized marketing plans
• Partner with sales leadership to co-develop account plans and align on target account selection
• Review and analyze campaign performance data to optimize engagement and accelerate deal velocity
• Travel up to 25% for account meetings, events, and team collaboration
• Possess equivalent practical experience or relevant degree in Marketing, Business, or related field