Cryoport Systems is the life science industry’s most trusted provider of supply chain solutions for temperature-sensitive materials. The Content Marketing Manager will play a strategic role in shaping the brand narrative and driving demand through high-quality, audience-focused content, requiring deep writing expertise and a solid understanding of marketing principles.
Responsibilities:
- Develop and execute content that supports marketing strategy, demand generation programs, brand awareness, and integrated campaigns
- Create high‑quality content across formats including blogs, white papers, case studies, info briefs, sales‑enablement materials, and internal communications
- Write copy for digital channels including social media, corporate webpages and conference landing pages
- Develop derivative assets from core content pieces to maximize reuse and go-to-market impact
- Translate complex life sciences concepts into clear, compelling narratives tailored to biopharmaceutical, reproductive medicine, and animal health audiences
- Interview subject matter experts and convert technical insights into audience‑appropriate content
- Optimize content for SEO by applying keyword strategies and best practices to increase organic visibility and inbound traffic
- Measure content performance using analytics; make recommendations to improve engagement, reach, and conversion
- Ensure brand voice, tone, and messaging consistency across all touchpoints and content outputs
- Manage and maintain the approved marketing copy library for use across internal teams and digital channels
- Partner with cross‑functional teams to ensure content alignment and accuracy
- Support development of scripts for videos, webinars, and event presentations
- Manage multiple content projects simultaneously, ensuring all deliverables meet quality standards and deadlines
- Identify content gaps proactively and recommend new assets that improve customer journey effectiveness
Requirements:
- Bachelor's degree in Marketing, Communications, Journalism, English or a related field
- 5+ years of experience in content marketing, content strategy, or technical writing (life sciences industry experience required)
- Proven portfolio demonstrating strong content assets for life sciences
- Experience supporting marketing programs including demand generation, digital marketing, social media, and SEO
- Proficiency with Microsoft Office Suite and collaboration tools (Outlook, Teams, Word, PowerPoint)
- Experience with content management systems (CMS), marketing automation platforms, and SEO tools preferred