Content Marketing Manager

Cryoport Systems is the life science industry’s most trusted provider of supply chain solutions for temperature-sensitive materials. The Content Marketing Manager will play a strategic role in shaping the brand narrative and driving demand through high-quality, audience-focused content, requiring deep writing expertise and a solid understanding of marketing principles.

Responsibilities:

• Develop and execute content that supports marketing strategy, demand generation programs, brand awareness, and integrated campaigns
• Create high‑quality content across formats including blogs, white papers, case studies, info briefs, sales‑enablement materials, and internal communications
• Write copy for digital channels including social media, corporate webpages and conference landing pages
• Develop derivative assets from core content pieces to maximize reuse and go-to-market impact
• Translate complex life sciences concepts into clear, compelling narratives tailored to biopharmaceutical, reproductive medicine, and animal health audiences
• Interview subject matter experts and convert technical insights into audience‑appropriate content
• Optimize content for SEO by applying keyword strategies and best practices to increase organic visibility and inbound traffic
• Measure content performance using analytics; make recommendations to improve engagement, reach, and conversion
• Ensure brand voice, tone, and messaging consistency across all touchpoints and content outputs
• Manage and maintain the approved marketing copy library for use across internal teams and digital channels
• Partner with cross‑functional teams to ensure content alignment and accuracy
• Support development of scripts for videos, webinars, and event presentations
• Manage multiple content projects simultaneously, ensuring all deliverables meet quality standards and deadlines
• Identify content gaps proactively and recommend new assets that improve customer journey effectiveness

Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, English or a related field
• 5+ years of experience in content marketing, content strategy, or technical writing (life sciences industry experience required)
• Proven portfolio demonstrating strong content assets for life sciences
• Experience supporting marketing programs including demand generation, digital marketing, social media, and SEO
• Proficiency with Microsoft Office Suite and collaboration tools (Outlook, Teams, Word, PowerPoint)
• Experience with content management systems (CMS), marketing automation platforms, and SEO tools preferred