Growth Marketing Manager

Twilio is a company shaping the future of communications with innovative solutions for businesses and developers worldwide. The Growth Marketing Manager role focuses on driving revenue growth through data-led and AI-driven onboarding and activation campaigns, collaborating with various teams to enhance customer experiences and optimize marketing strategies.

Responsibilities:

• Lead and optimize onboarding and activation marketing programs that drive account expansion and reinforce the Twilio brand
• Design and execute AI-driven, data-informed campaigns that customize engagement across the customer lifecycle
• Coordinate and execute omnichannel campaigns, including email, website, Twilio Console, SMS, and in-app channels
• Collaborate with campaign managers to ensure proper alignment and cross-promotion within automated nurtures and broader growth initiatives
• Study and activate high-impact lifecycle moments to surface relevant upsell and promotional opportunities
• Analyze customer responses and sentiment to uncover insights and inform messaging, timing, and channel experiments
• Design and run experiments to test and refine onboarding and activation strategies
• Collaborate with Analytics to build data-driven programs using Twilio Segment and other tools
• Continuously evaluate performance and use insights to optimize strategy and maximize expansion outcomes

Requirements:

• 5+ years in growth marketing, with a focus on onboarding, cross-sell, upsell, and program management in a SaaS environment
• Comfortable using AI for execution across the campaign production process
• Hands-on experience with Marketing Automation tools is essential; familiarity with Twilio Segment or reverse ETL platforms is a plus
• Proven ability to design and execute omnichannel campaigns triggered by customer behavior and data signals
• Deep understanding of the customer lifecycle and how to surface relevant expansion opportunities
• Preference for individuals who are skilled in writing persuasive sales copy and leveraging behavioral and psychological principles to drive engagement and conversion
• Strong data-driven mindset, with a genuine interest in analyzing performance data, building pivot tables, and uncovering actionable insights
• Ability to independently analyze data, surface insights, and identify actions
• Skilled in managing complex, multi-team projects with precision and clarity
• Excellent communicator and collaborator across cross-functional teams
• Prior experience in Growth marketing and lifecycle functions in a SaaS setup (preferably with B2C orientation) will be given preference
• Salesforce, SQL, Looker/Tableau experience
• Technical background with ability to self-serve analytics, understand KPIs and experiment reports
• Past experience with Sendgrid or a similar subscription-based platform is a good qualification