Director, Product Marketing, Developer Platform

ServiceNow is a global market leader in the Information Technology and Services industry, seeking a Director of Product Marketing for their Developer Platform. This role is responsible for defining the messaging strategy, go-to-market approach, and overall narrative that shapes how developers perceive and engage with the platform.

Responsibilities:

• Own the entire developer-facing messaging strategy for the ServiceNow platform: define the narrative and positioning that shapes how developers, technical buyers, and the market understand and evaluate ServiceNow as a build platform
• Own developer platform narrative for major product launches: define the developer-facing story from initial positioning through sustained adoption messaging
• Own executive developer keynote content: develop and shape the platform narrative expressed at major external events and developer-facing executive communications
• Own the go-to-market strategy and content strategy for the ServiceNow developer site in partnership with the product and engineering team: define what the site says, who it speaks to, and how it is structured to serve developers effectively
• Lead developer content strategy in close partnership with the developer relations team: set the strategic brief that developer advocates and community content creators execute against, and ensure output connects to measurable adoption outcomes
• Own the strategy for how ServiceNow is discovered through artificial intelligence search, large language model responses, and modern developer research channels
• Own the go-to-market motion that connects the platform story to enterprise customer activation: ensure that customers who have purchased platform capabilities have the developer engagement and content that drives active use
• Build the measurement framework that connects developer marketing activity to platform adoption outcomes
• Develop content that gives customer-facing teams a credible, developer-fluent story to tell
• Stay close to how developers discover and adopt enterprise platforms: bring an informed external perspective that continuously raises the bar on how ServiceNow shows up in the developer market

Requirements:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry
• 7 or more years of product marketing experience with meaningful time in developer platform product marketing — not developer campaign marketing; these are different functions and this role requires the former
• Demonstrated experience owning the full developer-facing messaging strategy for a platform: you have defined what the platform is, who it is for, and why developers choose it
• Experience owning or significantly contributing to executive developer keynote content and platform-level narrative
• Demonstrated experience owning go-to-market strategy for a developer portal or technical destination
• Experience setting the strategic content brief for a developer relations or developer advocate team and ensuring their output connects to business outcomes
• Familiarity with artificial intelligence search and how it is changing developer research and evaluation behavior
• Experience connecting developer platform adoption to enterprise customer activation and retention outcomes
• Exceptional written communication: you write platform positioning documents, developer-facing narrative, and executive keynote content with equal clarity
• Experience at a developer-first platform company is required
• This is a senior individual contributor role with no direct reports
• Bachelor's degree required
• Master of Business Administration or equivalent experience preferred