Senior Events Marketing Manager

Keyfactor is a company focused on building a connected society with identity-first security solutions for machines and humans. They are seeking a Senior Events Marketing Manager to lead the development and execution of global events that enhance their brand and engage their target audience in cybersecurity while driving business outcomes through strategic event management.

Responsibilities:

• Develop and execute a comprehensive event strategy aligned with marketing and sales objectives, covering global trade shows (including marquee cybersecurity events such as RSA Conference and Black Hat), conferences, and company-hosted events
• Plan and execute key corporate events, including Sales Kickoffs (SKO), Quarterly Business Reviews (QBR), ensuring alignment with business objectives and delivering exceptional attendee experiences
• Own end-to-end planning and execution of Keyfactor’s flagship customer conference, including integrated master project planning across all workstreams, milestone definition, critical path management, and risk mitigation strategies
• Manage end-to-end event logistics including vendor relationships, budgets, contracts, staffing plans, and timelines
• Develop pre-event and post-event communications, including 'Know Before You Go' guides, staff and speaker training, and attendee follow-up plans
• Establish and track event KPIs—including lead generation, pipeline influence, meeting volume, and attendee engagement—to measure ROI and inform future strategy
• Build scalable event processes, playbooks, and documentation to drive consistency and efficiency across the events program
• Lead workstreams across Content, Sales, Sponsorship, Brand, Demand Generation, and Customer Marketing, establishing clear ownership, communication rhythms, and reporting structures; collaborate with cross-functional teams (e.g., Product Marketing, Sales, Brand, and Demand Generation) to ensure cohesive messaging, measurable results, and pre- and post-event engagement with target accounts
• Ensure booth design, collateral, and digital assets deliver a cohesive brand presence and resonate with attendees
• Define success metrics, analyze performance data, and provide actionable insights to optimize future events and ensure ROI aligns with financial goals
• Ensure every event reflects Keyfactor’s brand and mission, creating meaningful, targeted touchpoints across in-person and digital channels that resonate with customers, partners, and prospects

Requirements:

• 6-8 years of event management experience within the cybersecurity, cloud, or data industries, with a proven track record of leading large-scale, multi-workstream programs with critical path rigor and measurable business impact
• Expertise in B2B buyer journeys, lead generation, and Account-Based Marketing strategies for events
• Self-starter who can work independently while collaborating effectively across teams; comfortable engaging directly with executives, sales leaders, prospects, and customers to shape messaging, gather insights, and drive pipeline impact
• Customer-focused with a strong instinct for creating high-impact, memorable attendee experiences across in-person and digital touchpoints; approaches every event as a fresh opportunity rather than a repeatable template
• Proficiency in event and marketing technology (e.g. Salesforce, HubSpot, Asana), and demonstrated ability to leverage AI tools to scale event planning, streamline workflows, and improve team efficiency
• Strong program management skills, including the ability to build and manage integrated master project plans, define milestones and critical paths, develop executive-ready dashboards and status updates, and drive accountability across multiple simultaneous events
• Ability to operate both strategically and tactically in a fast-paced, high-growth environment; creative, adaptable, and detail-oriented with a strong sense of ownership, accountability, and follow-through, and a passion for delivering outstanding attendee experiences
• Executive presence with the ability to operate effectively in high-visibility, high-pressure environments; exceptional communication skills with a proven ability to influence and build strong relationships with customers, partners, vendors, and senior stakeholders
• Proactive, solutions-oriented mindset with the ability to anticipate challenges, identify dependencies early, navigate ambiguity, and remove blockers in high-pressure situations
• A bachelor's degree in marketing, event planning, or a related field
• Willingness to travel as up to 30%