Principal Product & Experience Designer

BombBomb is a company that pioneered video messaging to help relationship-driven professionals build authentic connections. They are seeking a Principal Product & Experience Designer to lead the design of a cohesive, end-to-end customer experience tailored to homebuilders, focusing on activation, adoption, and revenue growth through AI-powered solutions.

Responsibilities:

• Design a cohesive, end-to-end experience tailored to the Homebuilder ICP:
• Lead capture and first interaction
• Buyer communication workflows (video, messaging, follow-ups)
• Project and relationship lifecycle touchpoints
• Internal team collaboration experiences
• Translate real-world homebuilder workflows into intuitive, high-value product experiences
• Partner with Product and Engineering to evolve BombBomb into a Homebuilder-specific platform
• Design workflows that reflect how homebuilders actually sell, communicate, and manage relationships
• Reduce complexity while increasing perceived value
• Own the design of the end-to-end migration experience from Classic to BombBomb 3.0, one of BombBomb's most critical business priorities
• Identify and design:
• Missing features and workflows required for customers to successfully transition
• Migration pathways that reduce friction and perceived risk
• In-product experiences that clearly demonstrate the value of BombBomb 3.0 over Classic
• Partner with Product, Engineering, and Growth to:
• Prioritize features that unlock migration at scale
• Design experiences that make moving to BombBomb 3.0 intuitive, compelling, and inevitable
• Improve adoption, activation, and retention within the new platform
• Turn migration from a forced initiative into a customer-driven upgrade experience
• Partner with Marketing and Product Marketing to bring BombBomb's Homebuilder positioning and messaging to life through experience
• Design and optimize the website as a high-performing growth asset
• Translate messaging into:
• Clear information hierarchy
• Intuitive page flows
• High-converting user journeys
• Design onboarding experiences tailored to homebuilder workflows
• Help users quickly understand:
• How BombBomb fits into their process
• Where AI enhances their communication
• Reduce friction and accelerate "aha moments"
• Integrate AI into core workflows:
• Message creation
• Follow-ups
• Personalization at scale
• Partner with Marketing to ensure AI capabilities are clearly communicated, and design how they are experienced and adopted in-product
• Create a unified system that supports:
• Product consistency
• Faster iteration
• Cross-functional alignment
• Ensure the system reflects a modern, AI-forward, vertical SaaS brand
• Partner closely with:
• Marketing & Product Marketing (positioning, messaging, campaigns)
• Product (roadmap, prioritization, user workflows)
• Engineering (feasibility and execution)
• Growth (conversion, funnel performance)
• Define and track key experience metrics:
• Time to first value
• Activation rate
• Trial-to-paid conversion
• Feature adoption
• Retention and engagement
• Continuously refine experiences based on data and user feedback
• Own the design and experience of high-impact company communications, including key customer presentations, investor and board materials, and annual reports
• Partner with leadership, Growth, and Marketing to ensure these moments clearly communicate BombBomb's Homebuilder-focused, AI-powered vision and reflect a cohesive, high-quality brand
• Establish templates and scalable systems that elevate quality, drive alignment, and enable teams to move quickly

Requirements:

• 7-10+ years in product design, UX, or experience design
• Experience in Saas at the $10M-$1QOM ARR stage
• Strong portfolio demonstrating end-to-end product and web experience ownership
• Work tied to measurable business outcomes
• Experience designing for Vertical Saas or Complex, real-world workflows tied to specific industries
• Familiarity with PLG or hybrid GTM models
• Designed products and experiences for specific vertical ICPs (or are excited to go deep into one)
• Owned end-to-end customer journeys, not just product surfaces
• Helped reposition products and translate strategy into experience
• Partnered closely with Marketing or Product Marketing to translate positioning and messaging into high-performing user experiences
• Driven measurable impact on conversion, activation, and retention
• Customer-obsessed and curious about how homebuilders operate
• Highly collaborative and comfortable working across Product, Growth, and Marketing
• Comfortable designing in ambiguous, evolving environments
• Excited about Al as a core experience layer, not a feature add-on
• Experience in homebuilding, real estate, or construction-related industries
• Experience with AI/LLM-powered product design
• Experience repositioning a product toward a new ICP
• Experience building or leading design teams