Principal Product Designer (Head of Design)

Limbic is a London-based, globally-serving clinical AI start-up on a mission to make high-quality mental healthcare accessible to everyone, everywhere. They are seeking a Principal Product Designer (Head of Design) to define and build their design function from the ground up, leading the design of experiences used by patients in vulnerable moments.

Responsibilities:

• Own and build the design function from 0 → 1 , setting standards, processes, and culture
• Lead product design across the entire patient journey , from onboarding to ongoing care
• Design experiences that are clinically safe, emotionally intelligent, and effective
• Shape Limbic’s product, brand, and experience in parallel
• Partner closely with product, ML, clinical, and growth teams to deliver high-impact outcomes
• Translate complex AI and clinical systems into clear, intuitive user experiences
• Establish a high bar for craft , including interaction design, motion, and visual quality
• Use research, data, and insight to drive measurable improvements in patient outcomes
• Contribute to company strategy , not just design execution