Member Engagement Marketing Manager

Imagine360 is a health plan solution company that combines 50+ years of self-funding healthcare expertise. They are seeking a Member Engagement Marketing Manager who will be responsible for developing and executing communication strategies that enhance member engagement and experience with their health plan.

Responsibilities:

• Serve as a strategic communications advisor to Relationship Managers and clients, partnering from implementation through ongoing plan-year engagement
• Proactively identify communication gaps, risks, and opportunities across the member experience, bringing forward recommendations that enhance engagement and outcomes
• Develop and execute comprehensive, multi-channel communication strategies aligned to client goals and member needs
• Translate complex healthcare and benefit information into clear, engaging, and actionable content across a variety of formats (emails, campaigns, guides, toolkits, digital content)
• Own work from concept through execution, including strategy development, writing, editing, and deployment of materials
• Manage multiple projects, timelines, and deliverables to ensure high-quality, on-time execution
• Collaborate cross-functionally with Relationship Management, Product, Clinical, and Operations teams to align messaging and ensure a seamless member experience
• Act as a bridge between client needs and internal execution, influencing stakeholders and guiding effective communication approaches
• Leverage data, insights, and feedback to continuously refine communication strategies and improve engagement performance
• Identify and recommend opportunities to enhance processes, tools, and overall team effectiveness
• Perform other duties as assigned

Requirements:

• Bachelor's degree in Marketing, Communications, or a similar field preferred or equivalent professional experience
• Minimum of 5 years of experience in marketing, communications, or client-facing roles
• Strong strategic thinking with the ability to translate ideas into execution
• Excellent writing, editing, and content development skills
• Proven ability to manage multiple projects and priorities simultaneously
• Experience working directly with clients or stakeholders in a consultative capacity
• Strong interpersonal and influencing skills
• Experience in healthcare, benefits, or a highly regulated/complex industry preferred