Head of Growth Marketing

Epoch is a first-mile data company focused on providing intelligence for global commodity supply chains. The Head of Growth Marketing will be responsible for designing and executing a marketing function that scales the company's presence in the corporate and financial-services markets, transforming partner relationships into coordinated demand.

Responsibilities:

• Make Epoch the default reference when a procurement, sustainability, compliance, or financial-services leader is asked, "who is the first-mile data company?"
• Own the narrative, the content engine, the digital presence, PR, analyst relations, owned media, paid acquisition, SEO, SEM, events, and design
• Translate our technical differentiation (satellite-native commodity detection, supply-shed generation, audit-defensible compliance) into language that resonates across five distinct buyer personas spanning platforms, corporates, suppliers, governments, and financial services
• Build the demand engine that feeds our direct and partner sales motions
• Land on a small number of meaningful metrics: MQLs, SQLs, partner-sourced opportunities, pipeline contribution by channel, cost per qualified opportunity
• Run the function against them and be comfortable being graded on output rather than activity
• Work hand-in-glove with the commercial team to drive conversion rates up and sales cycles down
• Ship the sales assets, customer references, objection-handling collateral, commodity- and vertical-specific decks, and persona-mapped messaging that compress deal cycles from months to weeks
• Close the loop between marketing claims and sales reality so that every asset is tested against what actually lands in a customer conversation
• Build the joint go-to-market motion with our platform partners across ERP systems, supply chain risk management platforms, procurement platforms, and trade compliance platforms
• Design co-branded campaigns, joint webinars, shared case studies, partner-enablement content, and coordinated PR moments that generate leads for both sides
• Build Epoch's marketing function the way it should be built in 2026
• Agents for research, content drafting, segmentation, and personalization
• Automated testing and iteration across channels
• Programmatic, persona-aware campaign generation
• Instrumented feedback loops between web, CRM, product usage, and sales conversations

Requirements:

• A product marketing foundation with real top-of-funnel range
• You have built positioning, messaging, and product launches for a technical B2B product, and you have also owned demand generation, content, SEO/SEM, paid acquisition, PR, events, or design
• AI-native in practice
• You are already using agents, automation, and LLM-based tooling inside your daily workflow
• You can describe specific marketing problems you have solved with AI and the measurable lift it produced
• You are excited by the prospect of designing a marketing function from the ground up with AI as a first-class operator
• Comfortable being graded on outcomes
• You have owned a pipeline or revenue number
• You can read a funnel, run attribution conversations without flinching, and make trade-offs between short-term leads and long-term category position
• A Builder by nature
• You have designed a marketing function from an early stage, set strategy and executed against it, hired into it, and lived with the consequences
• A strong sales partnership
• You treat the sales team as your closest collaborator
• You sit in on calls, ship assets based on what you hear, and iterate in days rather than quarters
• High agency, high performance, low ego
• You hold strong opinions, share them directly, and commit once the call is made
• You move fast when the evidence is there and change your mind when it shifts
• Partner or channel marketing experience
• You have run joint GTM with platform, ecosystem, or OEM partners and understand the asymmetries of different reach, different sales cultures, and different economics that kill uniform playbooks
• Enterprise SaaS or PLG growth background
• You have built a marketing function inside a B2B SaaS or product-led growth company, and you understand how to design for long, multi-stakeholder enterprise sales cycles while keeping the self-serve or bottom-up motion intact
• Time at an AI-native start-up
• You have worked inside a category-defining AI company, or an AI-first team at an established company, and you have internalized how these organizations build and operate differently
• Domain adjacency
• Background in supply chain, sustainability, climate, regulatory-tech, geospatial, or financial services is a plus