Go-to-Market (GTM) Program Manager

MagView is a leading healthcare software company focused on improving breast imaging workflows and patient tracking. They are seeking a highly organized GTM Program Manager to drive the execution of go-to-market plans for their products and partnerships, ensuring successful launches and alignment across teams.

Responsibilities:

• Apply and manage structured GTM plans for each product launch (e.g., Luminary Risk, AI solutions, partner integrations)
• Define timelines, owners, and deliverables across teams
• Run regular GTM check-ins and maintain visibility into progress
• Ensure all core launch components are completed, including:
• Positioning and messaging alignment
• Targeting strategy (imaging centers, health systems, OB/GYN, etc.)
• Pricing coordination
• Early adopter identification and onboarding
• Campaign and rollout readiness
• Drive readiness of all sales-facing materials:
• One-pagers and product summaries
• Pitch decks and demo plans
• ROI and value messaging
• Internal documentation (FAQs, objection handling, use cases)
• Sales training coordination
• Coordinate across sales, product, marketing, implementation, and partners
• Identify blockers and drive resolution quickly
• Hold stakeholders accountable to timelines and deliverables
• Ensure alignment across all groups involved in product and partner launches
• Help identify and onboard early adopter sites
• Coordinate closely with strategic partners (AI, genetics, etc.)
• Capture feedback and support development of early case studies and proof points
• Monitor key metrics such as:
• Pipeline generation
• Win rate
• Sales cycle
• Product adoption
• Gather feedback from sales and customers
• Drive adjustments to improve performance and scale adoption
• Step in to help build materials when gaps exist
• Assist with messaging, decks, or documentation as needed
• Operate effectively in a lean, fast-moving environment

Requirements:

• 4–8 years of experience in program management, product marketing, or go-to-market/revenue operations
• Experience supporting or executing product launches
• Experience working cross-functionally across multiple teams
• Highly organized with strong project management skills
• Execution-focused with the ability to drive work to completion
• Comfortable managing multiple launches and workstreams at once
• Strong communicator who can align teams and push for decisions
• Able to operate independently without heavy oversight
• Willing to step in and do the work—not just manage it
• Experience in healthcare, imaging, or B2B SaaS
• Familiarity with clinical workflows or EHR integrations (e.g., Epic)
• Experience working in a smaller or growing company