Product Marketing Manager, Monetization

Figma is a company on a mission to make design accessible to all, and they are seeking a Product Marketing Manager, Monetization to shape how teams buy, adopt, and scale Figma. In this role, you'll own go-to-market strategy and customer communications for updates related to billing models and plans, while supporting sales with the resources and processes needed to grow key accounts.

Responsibilities:

• Own end-to-end product marketing efforts for Figma's billing, pricing, and monetization initiatives—including external communications, messaging, and launch strategy for plan updates and new offerings
• Craft clear, concise customer communications that help admins and buyers navigate complex changes
• Develop go-to-market strategies for product launches that help large organizations manage and scale Figma effectively—ranging from 0 → 1 initiatives to feature enhancements
• Equip Sales with the resources they need to position Figma’s Enterprise capabilities with confidence, so they can grow and win accounts
• Collaborate with the broader marketing team on integrated campaigns spanning onboarding, activation, and retention

Requirements:

• 5+ years of experience in product marketing with experience supporting Enterprise customers and bringing new products or monetization models to market
• Experience crafting customer-facing communications for billing, pricing, or other high-stakes product changes
• Proven track record of leading cross-functional go-to-market initiatives from strategy through execution and measurement
• Experience partnering with Product teams and driving alignment with executive partners
• Comfort with complexity—whether that's pricing models, billing logic, admin workflows, or AI features, you're willing to dig in and learn
• Experience with consumption-based or usage-based pricing models
• Background marketing to admin, IT, or procurement personas at large enterprises
• Experience with AI product marketing or marketing AI-powered features