Manager, Performance Marketing

The Princeton Review is a leading tutoring, test prep, and college admission services company. The Manager, Performance Marketing plays a critical role in driving revenue growth across the company's core test prep and tutoring products by managing and optimizing various digital marketing channels.

Responsibilities:

• Execute multi-channel paid media strategies developed by the Director of Performance Marketing across Google, Bing, Meta, Reddit, influencer partnerships, and affiliate networks
• Own in-platform campaign build, optimization, testing (creative, bidding, audiences, landing pages), and budget pacing to hit CAC, ROAS, and revenue targets
• Identify performance trends and proactively recommend tactical shifts to improve efficiency, scale, and contribution margin
• Manage and optimize Google paid search, Meta paid social, Reddit performance campaigns, influencer activations, affiliate programs, and other new channels as assigned
• Build structured testing roadmaps across channels to unlock incremental scale while protecting efficiency targets
• Collaborate with creative, analytics, and product marketing teams to improve messaging alignment and conversion performance
• Own daily and weekly performance reporting, pacing analysis, and channel forecasting
• Ensure accurate tracking, attribution alignment, and conversion integrity in partnership with analytics and marketing ops teams
• Maintain rigorous budget management discipline and develop clear documentation of optimizations, tests, and learnings

Requirements:

• 4–8 years of hands-on performance marketing experience managing paid search and paid social budgets with clear revenue accountability
• Direct in-platform experience with Google, Bing, and Meta Ads Manager
• Highly analytical and comfortable managing to CAC, ROAS, and contribution margin targets
• Thrive in execution — enjoy building campaigns, launching tests, optimizing bids, and improving conversion rates
• Understand full-funnel acquisition strategy and how paid channels support both immediate revenue and long-term brand demand
• Detail-oriented and operationally rigorous, with strong budget pacing and forecasting discipline
• Communicate clearly and concisely, translating performance data into actionable insights
• Collaborate effectively across creative, analytics, and marketing stakeholders
• Comfortable working in a fast-paced, revenue-focused environment with seasonal demand cycles
• Demonstrate ownership, accountability, and a bias toward measurable results
• Model collaborative, inclusive behavior and contribute positively to team culture
• Energized by continuous testing, learning, and performance improvement
• Experience with Reddit ads, influencer programs, or affiliate platforms is strongly preferred