Marketing Operations Project Manager

The Healthy Back Institute is a direct-to-consumer health and wellness company that focuses on helping individuals reclaim their freedom from pain. They are seeking a Marketing Operations Project Manager to drive execution across marketing campaigns, product launches, and rebranding initiatives, ensuring timely delivery and alignment across various teams.

Responsibilities:

• Drive end-to-end execution of marketing campaigns, launches, and promotional initiatives
• Build and manage timelines ensuring all deliverables are completed on schedule
• Coordinate across Marketing, Creative, Tech, and Customer Success to keep execution moving
• Manage and execute a backlog of CRO tests including landing pages, offers, and checkout flows
• Ensure all tests are properly scoped, quality checked, and launched on time
• Support continuous optimization of funnels and customer journeys tied to conversion and revenue metrics
• Support operational execution of product development initiatives including new offers, bundles, and funnel updates
• Coordinate timelines and deliverables across product, marketing, and tech teams
• Ensure successful launch and rollout of new product initiatives with clear QA and go-live processes
• Coordinate the operational rollout of brand and rebrand initiatives across all marketing and product touchpoints
• Ensure alignment across funnels, creative assets, product messaging, and customer experience
• Manage timelines, dependencies, and quality control across all rebrand components
• Act as the central coordination point between Marketing, Product, and Tech teams
• Build and improve workflows, SOPs, and execution processes that reduce friction and increase throughput
• Proactively identify bottlenecks and drive resolution before they impact delivery

Requirements:

• Must be based in the United States and authorized to work in the US (this role is not open to overseas candidates)
• 3 to 5 years of experience in Marketing Operations or Marketing Project Management
• Experience in a DTC, eCommerce, or direct response marketing environment
• Proven ability to manage cross-functional projects across marketing, product, and operations simultaneously
• Hands-on experience working with tech and development teams including writing requirements, managing tickets, QA, and launches
• Experience with project management platforms such as Wrike, Asana, Monday.com, or ClickUp
• Strong organizational skills and comfort managing multiple high-priority workstreams without dropping details
• Experience supporting or executing a rebrand initiative across marketing and product environments
• Experience with subscription or free trial business models
• Exposure to CRO testing including landing pages, checkout flows, and offer structures
• Familiarity with email and SMS platforms such as Klaviyo or Maropost
• Experience in lean, fast-paced, or turnaround business environments