Website Marketing Manager

Clasp is a venture-backed startup transforming access to education and career pathways. They are seeking a Website Marketing Manager to own the website strategy, enhance user experience, and drive inbound growth while managing multiple audiences and content strategies.

Responsibilities:

• Drive the site strategy to deliver large-scale inbound growth and exceptional experiences for organic inbound traffic, agentic LLM interactions and channel partnerships
• Own a strong POV on how the site should be structured to best serve our multiple audiences
• Own the site roadmap and prioritize ruthlessly given resource constraints
• Make and defend recommendations on CMS tooling (we're on Sanity today but open to change)
• Own SEO and GEO end-to-end: technical health, content strategy, agentic optimization, keyword targeting across B2B and D2C audiences
• Build and optimize conversion paths for each audience — employer pipeline, university inquiries, student acquisition
• Instrument the site properly: analytics, tracking, attribution; make sure we know what's working
• Own the publishing workflow — from brief to live — working with internal stakeholders and external contractors (copywriters, designers, developers) as needed
• Collaborate with peers to integrate dynamic content into the website from internal and external sources of truth
• Ensure the site reflects Clasp's brand with consistency and quality across every page
• Keep content current across a fast-moving policy and product landscape
• Manage external contractors and agency relationships as needed
• Be the internal point of contact for anything touching the website — eng, marketing, sales, leadership
• In collaboration with engineering and information security maintain the reliability and secure operations of the website

Requirements:

• 4–7 years of experience in digital marketing, web strategy, or growth — with at least some of that owning a website or web channel directly
• Demonstrated ability to think architecturally about multi-audience web experiences, not just execute on tasks
• Strong working knowledge of SEO and GEO (both technical and content-side)
• Experience and excellence with modern CMS platforms — Sanity, Webflow, Contentful, or comparable
• Analytically grounded: you use data to make decisions and can build the reporting infrastructure if it doesn't exist
• Strong writer and communicator — you'll be writing briefs, making recommendations to leadership, and occasionally writing copy yourself
• Proven experience leveraging AI tools to automate manual tasks and research & implement best practices in modern web marketing
• Experience with B2B and B2C audiences on the same site or domain family
• Familiarity with healthcare, HR tech, or fintech verticals
• Basic HTML/JS/CSS — enough to not be blocked when a developer isn't available
• Experience managing contractors or small agency relationships