Lifecycle Marketing Manager (AI & Automation)

OpenSesame is the trusted partner for workforce reinvention in the age of AI. The Lifecycle Marketing Manager will own the execution layer of the email channel, ensuring operations, performance, and compliance while leveraging AI to enhance marketing campaigns and customer experiences.

Responsibilities:

• Complete onboarding and gain access to all systems (HubSpot, SFDC, Asana, Claude, Qualified, ChatGPT, etc.)
• Meet key stakeholders across growth marketing, RevOps, sales, and GTM ops; join campaign status meetings and begin contributing
• Review current email governance standards, segmentation logic, compliance requirements (GDPR, CAN-SPAM), and baseline email performance metrics
• Shadow and support 2–3 live campaigns across email, webinar, and event channels
• Audit HubSpot — workflow organization, campaign folder hygiene, and AI features currently activated vs. available (including Breeze)
• Review lead lifecycle stages, scoring model, UTM tracking framework, and campaign reporting structure
• Deliverables: Baseline email health report covering deliverability, list quality, and performance trends
• HubSpot AI audit — summary of features available vs. in use, with top 3 recommendations
• List of recommended workflow or automation improvements based on initial audit
• Propose one AI use case for campaign ops or QA efficiency to test in the next 60 days
• Independently own the build, QA, and launch of 3+ campaigns across email, webinar, event, or partner channels
• Own email operations end-to-end — segmentation, sends, deliverability monitoring, compliance, and performance reporting
• Map and document current campaign ops processes — intake, build, QA, and launch — for at least two recurring campaign types
• Build and launch your first agent
• Draft a structured intake checklist and Asana template for campaign requests
• Contribute optimization ideas based on email performance data — segmentation, timing, subject lines, CTAs
• Deliverables: 3+ campaigns launched independently with clean attribution
• Email performance report with optimization recommendations
• Documented campaign ops process for at least two campaign types
• First agent live in HubSpot. Claude or other tooling, with a brief summary of what it does and the time it saves
• Own the email channel end-to-end — including a defined testing roadmap and ongoing performance optimization
• Build and launch at least one AI-powered nurture sequence with improved personalization or segmentation tied to a specific funnel stage or ICP segment
• Lead a campaign retrospective using a HubSpot dashboard you've built — share findings and recommendations with the marketing team
• Contribute at least one documented, scalable workflow to the team's shared AI playbook
• Partner with relevant stakeholders to finalize and socialize an org-wide campaign intake and ops process
• Deliverables: Documented email testing roadmap and performance recap
• AI-powered nurture sequence live, with engagement results vs. baseline
• HubSpot-based campaign report shared with the marketing team
• One documented AI workflow added to the shared team playbook

Requirements:

• Proven examples from your career that show you can do this job
• Experience building systems
• Experience driving alignment
• Experience creating impact at scale
• Hands-on experience with tools like Claude, ChatGPT, and HubSpot Breeze
• Experience with email operations including segmentation, sends, deliverability monitoring, compliance, and performance reporting
• Ability to map and document current campaign ops processes
• Experience with performance optimization based on email performance data
• Ability to build and launch AI-powered nurture sequences
• Experience leading campaign retrospectives using data dashboards
• Ability to partner with stakeholders to finalize and socialize campaign intake and ops processes