Performance Marketing Manager

TechTree's client is an organization that serves as an AI teammate, integrating with tools like Slack and Microsoft Teams. They are seeking a Performance Marketing Manager to own a paid acquisition channel, strategizing and optimizing campaigns to drive qualified leads and revenue.

Responsibilities:

• Own your channel end-to-end at scale, deploying serious budget from day one
• Google: search structure, keyword strategy, match-type discipline, negative-keyword hygiene, PMax, YouTube where it earns its budget
• Meta: campaign structure, audience strategy, bidding, budget allocation, creative testing
• Run the conversion path
• Landing page and post-click experimentation alongside the ad work
• On Meta, you own the creative engine: brief, produce, ship, and iterate on static, video, and UGC-style ads at high velocity
• Set the experimentation cadence
• Weekly tests with clear hypotheses, documented results, compounding learnings
• Own measurement and attribution
• Enhanced and offline conversions for Google; CAPI, pixel hygiene, view-through for Meta
• Build the playbook: keyword, audience, asset, and creative libraries that compound
• Partner with the Head of Performance Marketing on budget and prioritisation
• Push back when your channel isn't the right answer; make the case when it is
• Report weekly on spend, CAC, pipeline contribution

Requirements:

• Senior paid acquisition operator with deep experience on Google or Meta for B2B SaaS or AI
• Experience managing six- or seven-figure monthly budgets
• Strong instinct for keyword strategy and creative production
• Comfortable with data and documented experimentation practice
• EU primary location, NYC secondary, remote OK with EU/ET overlap
• You think about the whole conversion path, from ad to landing page to signup to paying
• If Google: strong instinct for keyword strategy, match-type discipline, search intent, and LP experimentation
• If Meta: strong creative instinct, from briefing a creator to writing the hook
• Comfortable with data. You read the platform directly, pull from BI when needed, form a view, and act
• Documented experimentation practice. You can show the cadence and the wins
• Operator-first. You're in the account every day, not adjacent to it
• AI-native daily workflow. Generative tools are core to how you work
• Founder mentality. Building a channel from a real foundation, not inheriting a mature program
• You've scaled paid from zero at a Series A or B B2B SaaS
• You've worked on AI or PLG products
• You've owned both ad account and landing page or creative production in a prior role