Vice President Marketing Strategy

Prowrap is seeking a Vice President of Strategic Marketing responsible for formulating and executing the company's marketing strategy to drive brand growth and customer acquisition. This role involves collaboration with various teams to establish an effective marketing ecosystem and achieve long-term business objectives.

Responsibilities:

• Develop the company's annual and long-term marketing strategies and growth plans
• Analyze industry trends, the competitive landscape, and user needs to identify market opportunities
• Establish the brand's market positioning and differentiated competitive strategies
• Formulate strategies for user growth, customer retention, and market expansion
• Drive new market entry strategies and international marketing initiatives
• Collaborate with the CEO and Executive team to define the company's overall business growth strategy
• Establish and maintain a unified brand image and brand value system
• Enhance brand awareness, market influence, and user loyalty
• Oversee brand communications, content marketing, and public relations strategies
• Manage brand reputation and handle crisis communications
• Ensure that all marketing activities align with brand standards and the company's vision
• Lead digital marketing strategies, including:
• SEO / SEM
• Social Media Marketing
• Content Marketing
• Email Marketing
• KOL / Influencer Partnerships
• Community Growth
• Growth Hacking
• Monitor the marketing funnel and user conversion rates
• Optimize CAC (Customer Acquisition Cost) and ROI (Return on Investment)
• Collaborate with the Product team to develop Go-To-Market (GTM) strategies
• Lead new product launches and market promotion campaigns
• Establish product value propositions and market messaging frameworks
• Develop customer education and product promotional content
• Gather market feedback and drive product optimization
• Collaborate with the Sales team to formulate revenue growth plans
• Develop Sales Enablement... Enablement System
• Optimize the customer journey and sales conversion processes
• Support key client relationship management and strategic partnership expansion
• Participate in business negotiations and large-scale collaborative projects
• Establish a marketing data analytics framework and KPI system
• Periodically analyze the effectiveness of marketing campaigns and optimize strategies
• Leverage data to drive decision-making and enhance marketing efficiency
• Responsible for marketing budget planning and resource allocation
• Present marketing performance reports and growth analyses to senior leadership
• Build and lead a high-performance marketing team
• Recruit, train, and develop marketing talent
• Establish team goals and performance evaluation systems
• Foster a culture of innovation and cross-functional collaboration
• Enhance team execution efficiency and organizational capabilities

Requirements:

• Bachelor's degree or higher in Marketing, Business Administration, Communications, Economics, or a related field
• 20+ years of experience in marketing
• 10+ years of experience in senior management roles
• Strong leadership capabilities
• Business acumen
• Data-driven mindset
• Cross-functional collaboration skills
• Deep understanding of market strategy and the logic of business growth
• Excellent capabilities in brand building and marketing operations
• Strong data analysis and business decision-making skills
• Familiarity with user growth strategies and digital marketing ecosystems
• Outstanding team leadership and organizational management skills
• Excellent cross-functional communication and coordination skills
• Ability to thrive in high-pressure and rapidly changing environments
• Possesses both strategic thinking and the ability to drive execution
• MBA
• Experience with major brands, technology companies, the internet sector, SaaS, Web3, or the crypto industry
• Experience in global or multi-regional markets