Key skills
B2B Partner MarketingChannel Marketing StrategiesISV Partner ProgramsGSI Partner ProgramsOEM Partner ProgramsReseller Partner ProgramsCloud TechnologiesGenerative AI SolutionsMarketing Content CreationEmail CampaignsSocial Media ContentSales Enablement MaterialsWebinarsTrade ShowsCampaign Performance MonitoringData-driven InsightsStakeholder ManagementGoAIGenerative AICommunicationSales
About this role
Dice is a technology company seeking a Partner Marketing Manager to develop and execute partner marketing strategies. The role involves supporting joint go-to-market initiatives, coordinating marketing activities, and managing marketing content across various platforms.
Responsibilities:
- Develop and execute partner marketing strategies and co-marketing campaigns
- Support joint go-to-market (GTM) initiatives with technology and channel partners
- Coordinate marketing activities across internal teams, external vendors, and partner organizations
- Create and manage marketing content including case studies, blogs, email campaigns, social media content, and sales enablement materials
- Organize and support webinars, partner events, trade shows, and promotional activities
- Monitor campaign performance and provide data-driven insights and optimization recommendations
- Build and maintain strong relationships with partners, stakeholders, and cross-functional teams
Requirements:
- Experience in B2B partner marketing, preferably within the technology industry
- Strong understanding of partner marketing and channel marketing strategies
- Experience supporting ISV, GSI, OEM, or reseller partner programs
- Knowledge of cloud technologies and generative AI solutions
- Strong communication, presentation, and stakeholder management skills
- Develop and execute partner marketing strategies and co-marketing campaigns
- Support joint go-to-market (GTM) initiatives with technology and channel partners
- Coordinate marketing activities across internal teams, external vendors, and partner organizations
- Create and manage marketing content including case studies, blogs, email campaigns, social media content, and sales enablement materials
- Organize and support webinars, partner events, trade shows, and promotional activities
- Monitor campaign performance and provide data-driven insights and optimization recommendations
- Build and maintain strong relationships with partners, stakeholders, and cross-functional teams