Field Marketing Manager

ESO is a fast-paced, growing data, technology, and research company passionate about improving community health and safety through the power of data. They are seeking a results-driven Field Marketing Manager to own the strategy and execution of field marketing programs, live events, trade shows, and digital webinars that engage EMS, fire, and healthcare professionals.

Responsibilities:

• Develop and execute regional field marketing plans aligned to Sales territories and revenue goals
• Partner with regional sales leaders to identify and prioritize markets, segments, and tactics that drive pipeline
• Track and report on field marketing ROI, pipeline contribution, and campaign performance against defined KPIs
• Maintain and manage the field marketing budget, ensuring spend is optimized and accounted for
• Own end-to-end planning and execution of ESO's participation in national and regional industry conferences, trade shows, and sponsored events
• Manage event logistics including venue selection, booth design and build, staffing, vendor relationships, shipping, and on-site coordination
• Develop compelling event experiences and activations that drive booth traffic, generate leads, and reinforce ESO's brand positioning
• Coordinate pre-event promotion, on-site engagement tactics, and post-event follow-up in collaboration with Sales and Demand Generation
• Maintain a master events calendar and evaluate new event opportunities based on strategic fit and expected return
• Build and manage ESO's webinar program, from strategy and content planning through promotion, production, and post-event nurture
• Partner with Product Marketing and subject matter experts to develop compelling webinar topics that address the needs of EMS and healthcare audiences
• Manage webinar platforms, registration pages, and audience engagement tools to ensure seamless attendee experience
• Analyze webinar performance data and continuously optimize for registrant conversion, attendance rates, and pipeline impact
• Repurpose webinar content across other marketing channels including email, social, and the ESO content library

Requirements:

• 3+ years of B2B marketing experience, with at least 3 years focused on field marketing, event management, or demand generation
• Demonstrated experience managing trade shows and corporate events from planning through post-event reporting
• Hands-on experience building and running webinar programs using platforms such as ON24, Zoom Webinars, or similar
• Strong project management skills with the ability to juggle multiple programs simultaneously and meet deadlines
• Excellent written and verbal communication skills; comfort presenting to internal stakeholders and external audiences
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)
• Data-driven mindset with experience tracking, measuring, and reporting on marketing program performance
• Ability to travel approximately 25–35% of the time for events and field activities