Lifecycle Marketing Manager

PracticeTek is a leading retail-healthcare tech provider, focused on revolutionizing healthcare practices. The Lifecycle Marketing Manager will lead the email strategy and execution across the marketing funnel, collaborating with various stakeholders to drive key campaigns and initiatives.

Responsibilities:

• Lead out on the development of the comprehensive email strategy for every stage of the funnel, with an emphasis on driving conversions
• Create and manage triggered and personalized campaign flows
• Write compelling email copy that resonates with target audiences and drives desired actions. Edit and refine copy received from other team members
• Utilize data-driven insights to segment email lists and tailor campaigns to different audience segments, maximizing relevance and engagement
• Work across teams and stakeholders to plan, create, and launch email campaigns, including promotional, transactional and triggered emails, ensuring alignment with overall marketing objectives and brand voice
• Oversee the growth and maintenance of email lists, ensuring compliance with data protection regulations and best practices for list hygiene
• Monitor and analyze full-funnel email campaign performance, including open rates, click-through rates, conversion rates, and overall ROI
• Design and implement robust A/B testing to experiment with different email elements to improve campaign performance and identify best practices
• Develop and optimize processes to ensure effective production schedule and timely deployment of emails
• Ensure PracticeTek is operating at the forefront of email and automation advances in technology, tools, and best practices

Requirements:

• Bachelor's degree in marketing or a related discipline
• 3-5 years of experience in lifecycle marketing
• HubSpot certification
• Excellent project management and organizational skills, with a proven ability to juggle multiple projects and manage competing priorities and tight deadlines
• Strong interpersonal skills, including the ability to interact with leaders and highly intellectual thinkers
• B2B SaaS experience
• Salesforce experience
• Asana Project Management experience