Senior Digital Marketing Manager – Clumio

Commvault is the gold standard in cyber resilience, empowering customers to recover from cyberattacks. The Senior Digital Marketing Manager will own the Clumio digital experience, focusing on digital strategy and performance to turn cloud buyers into pipeline.

Responsibilities:

• Own the Clumio digital presence across commvault.com — strategy, content, and conversion performance
• Develop and execute persona-driven content strategies for cloud decision-makers, architects, DevOps teams, and developers
• Translate product positioning into technically credible web experiences that resonate with cloud-native audiences
• Define and track KPIs tied to traffic, engagement, conversion, and pipeline contribution
• Build targeted digital journeys for cloud buyers and technical evaluators across the full decision cycle
• Develop and optimize solution pages, integration narratives, architecture use cases, and developer entry points
• Ensure Clumio messaging reflects real-world cloud architectures and earns technical credibility with hands-on practitioners
• Partner with Product Marketing to stay ahead of evolving Clumio capabilities and ensure the web experience reflects them
• Drive organic visibility for cloud backup, data protection, and cloud-native resilience topics
• Align content to search intent while maintaining technical credibility that earns trust from evaluators
• Build and execute an Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy to establish Clumio’s footprint in AI-generated responses (ChatGPT, Gemini, Perplexity, and others)
• Structure content and schema to increase citation likelihood in LLM responses — treating AI surfaces as a distribution channel, not an afterthought
• Partner with the broader SEO function to prioritize high-value queries, track ranking movement, and report on answer engine presence
• Develop the content and messaging strategy that supports Clumio’s cloud marketplace presence
• Align commvault.com landing pages and CTAs to marketplace evaluation paths, ensuring consistent narrative across discovery touchpoints
• Collaborate with demand gen, partner, and product teams to identify and execute marketplace-aligned campaigns
• Track and report on marketplace-influenced traffic and pipeline as part of the broader digital growth picture
• Drive A/B and multivariate testing across landing pages, CTAs, demo flows, and trial entry points
• Optimize content designed to support trial users — emphasizing the features and validation moments that accelerate adoption and trial completion
• Partner with demand gen on email nurture programs that support the cloud buyer journey from evaluation through conversion
• Use analytics and behavioral data to continuously identify and act on optimization opportunities
• Serve as the connective tissue between Product Marketing, Demand Gen, SEO, Web, and Sales on all things Clumio digital
• Align Clumio digital initiatives with integrated campaign launches, pipeline goals, and sales plays
• Contribute to broader commvault.com strategy as a stakeholder with deep expertise in cloud and developer audiences

Requirements:

• 8-12+ years in digital, growth, or content marketing within SaaS, cloud infrastructure, or developer-focused tech
• Demonstrated experience marketing to cloud, DevOps, or developer audiences — you understand how they think, where they research, and what earns their trust
• Familiarity with AWS, Azure, or GCP ecosystems, including how cloud marketplace dynamics influence buyer behavior
• Proven track record driving measurable improvements in traffic, engagement, and conversion
• Hands-on experience with web analytics, experimentation platforms, and SEO tooling (e.g., Ahrefs, SEMrush)
• Working knowledge of AEO/GEO principles and the emerging discipline of optimizing content for AI-generated answers
• Strong communicator who can translate technical concepts into compelling, clear narratives for both technical and business audiences
• Experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce) is a plus