Digital Product Marketing Manager

L'Oréal is a leading beauty company dedicated to innovation and quality. The Digital Product Marketing Manager will drive the adoption and evolution of L'Oréal's digital ecosystem, translating complex product features into compelling value propositions and partnering with brands to enhance their digital presence.

Responsibilities:

• Own the internal product marketing narrative for digital website enhancements. Create high-impact Feature Playbooks, newsletters, demos, and educational materials that articulate the business value of new capabilities — ensuring the right brands are aware of, and activated on, the features most relevant to their goals
• Serve as the internal "product evangelist" — proactively advising brand stakeholders on which delivered features and capabilities are best suited to address their specific commercial challenges and brand objectives, rather than waiting for brands to come with fully formed requests
• Approach go-to-market in an end-to-end manner, ensuring internal teams receive relevant, timely, and impactful communications that drive meaningful engagement
• Help define key metrics for success and track progress against goals for product launches and in-market growth adoption of existing products or services
• Partner with brand stakeholders to deeply understand CX needs, translating those needs into well-structured, data-backed business cases for the Product Owner. You are responsible for architecting the analytical case (e.g., A/B testing potential, scalability, conversion impact) that enables the Product team to move from "Maybe" to "Yes."
• Thrive in ambiguity. Where processes, frameworks, or ways of working do not yet exist, you will create and establish them — bringing structure to new territory while remaining flexible as the landscape evolves
• Apply rigorous project management to coordinate simultaneous projects and workstreams, managing documentation, timelines, and cross-functional alignment required to scale innovation at speed
• Codify learnings from each engagement, crafting reusable templates and tools that can be adopted by brand teams or automated through AI solutions
• Act as a hands-on power user of Salesforce Commerce Cloud (SFCC). You must be comfortable navigating Business Manager to educate teams on merchandising requirements
• Build trust-based, influential partnerships with site stakeholders. You are a leader at heart who can navigate a complex matrix, building consensus between technical roadmaps and brand commercial priorities

Requirements:

• College Degree
• 5+ years of experience in Digital Product Marketing, E-commerce Strategy, or Product Management. You have a proven track record of managing feature rollouts and driving adoption in a multi-brand environment
• Hands-on expertise with Salesforce Commerce Cloud (SFCC) and the Business Manager interface is essential
• Demonstrated ability to create structure from ambiguity. You are an expert at writing clear Business Requirement Documents (BRDs), User Stories, and project briefs
• Strong organizational skills with experience managing complex, multi-stakeholder work streams and centralized documentation
• Proficiency in using data (GA4, platform KPIs) to build a commercial case and prove the value of digital features
• You are a proactive, stakeholder-driven problem solver who enjoys building new processes to bridge gaps between teams