Content Marketing Manager

Nielsen is a company passionate about powering a better media future through powerful insights. They are seeking a Senior Digital Marketing Specialist to enhance their web and email marketing efforts by optimizing content for both human engagement and search engine algorithms.

Responsibilities:

• Write and refine our website content to ensure a consistent, empathetic, and human brand voice that builds trust with our audience
• Infuse web copy with strategic keywords and SEO best practices without sacrificing readability or brand integrity
• Lead the end-to-end execution of email campaigns, including template building, list management, and deployment
• Utilize Pardot (or similar) to filter audiences based on behavior, industry, and persona, ensuring highly personalized 1-to-1 communication at scale
• Develop automated drip sequences that nurture prospects through the funnel using targeted, persona-based messaging

Requirements:

• 4+ years of professional copywriting experience, with a portfolio that shows an ability to make complex topics feel accessible and human
• Proven experience working within Pardot, HubSpot, or Marketo. You should be comfortable with logic-based segmentation and automation rules
• Understanding of how to balance keyword density with high-quality, engaging prose
• Experience creating content for distinct buyer personas and mapping content to different stages of the customer journey