One Model is seeking a Director of Performance Marketing to lead and scale its paid and organic growth strategies. This role involves overseeing paid media strategies, optimizing performance analytics, and contributing to Account-Based Marketing initiatives while collaborating closely with the marketing team.
Responsibilities:
- Own the strategy and hands-on execution of paid channels including LinkedIn, Google, YouTube, Reddit, and emerging platforms
- Design and run continuous experimentation across targeting, creative, bidding, and landing pages to improve CTR, Conversion, and Acquisition Cost
- Allocate and optimize budget across channels to maximize pipeline impact and cost efficiency
- Identify and scale new acquisition channels through structured testing frameworks
- Build and maintain performance dashboards and reporting frameworks that connect spend to pipeline and revenue
- Ensure attribution accuracy across systems in partnership with RevOps
- Lead ongoing optimization loops to improve conversion rates and overall paid performance
- Translate data into clear insights and recommendations for executive stakeholders
- Partner with Marketing and Product teams to build and optimize web experiences using UI-based tools
- Drive SEO and emerging AEO (AI Engine Optimization) strategies to increase discoverability and conversion
- Align landing page strategy with paid campaigns and support ongoing CRO testing initiatives
- Collaborate with Growth, Sales, and Marketing on ABM strategy and execution
- Support account targeting, segmentation, and channel strategy for 1:few and 1:many programs
- Help establish the foundation for future ABM platform adoption and scale
- Act as a strategic partner across the Marketing team
- Influence messaging, campaign strategy, and targeting in collaboration with greater Marketing team
- Contribute to broader growth initiatives while maintaining deep ownership of paid performance
Requirements:
- 6–10+ years of experience in performance marketing, ideally in B2B SaaS or HR Tech
- You're highly organized and take ownership of budgets end-to-end, including tracking spend, keeping receipts in order, and ensuring everything is submitted accurately and on time to finance
- Deep, hands-on expertise in LinkedIn Ads and Google Ads, with experience in additional or emerging channels (e.g., Reddit, YouTube)
- Strong track record of improving paid efficiency metrics (CTR, CVR, CAC, pipeline ROI)
- Proven ability to design and run experimentation frameworks and optimization cycles
- Experience building or contributing to ABM programs in complex B2B environments
- Solid understanding of SEO, CRO, and modern web UX best practices
- Analytical mindset with the ability to connect data to business outcomes
- Strong communication skills and ability to influence without direct authority
- A builder mentality. Someone who is comfortable creating structure, processes, and systems from the ground up