Director of Performance Marketing (Remote US)

One Model is seeking a Director of Performance Marketing to lead and scale its paid and organic growth strategies. This role involves overseeing paid media strategies, optimizing performance analytics, and contributing to Account-Based Marketing initiatives while collaborating closely with the marketing team.

Responsibilities:

• Own the strategy and hands-on execution of paid channels including LinkedIn, Google, YouTube, Reddit, and emerging platforms
• Design and run continuous experimentation across targeting, creative, bidding, and landing pages to improve CTR, Conversion, and Acquisition Cost
• Allocate and optimize budget across channels to maximize pipeline impact and cost efficiency
• Identify and scale new acquisition channels through structured testing frameworks
• Build and maintain performance dashboards and reporting frameworks that connect spend to pipeline and revenue
• Ensure attribution accuracy across systems in partnership with RevOps
• Lead ongoing optimization loops to improve conversion rates and overall paid performance
• Translate data into clear insights and recommendations for executive stakeholders
• Partner with Marketing and Product teams to build and optimize web experiences using UI-based tools
• Drive SEO and emerging AEO (AI Engine Optimization) strategies to increase discoverability and conversion
• Align landing page strategy with paid campaigns and support ongoing CRO testing initiatives
• Collaborate with Growth, Sales, and Marketing on ABM strategy and execution
• Support account targeting, segmentation, and channel strategy for 1:few and 1:many programs
• Help establish the foundation for future ABM platform adoption and scale
• Act as a strategic partner across the Marketing team
• Influence messaging, campaign strategy, and targeting in collaboration with greater Marketing team
• Contribute to broader growth initiatives while maintaining deep ownership of paid performance

Requirements:

• 6–10+ years of experience in performance marketing, ideally in B2B SaaS or HR Tech
• You're highly organized and take ownership of budgets end-to-end, including tracking spend, keeping receipts in order, and ensuring everything is submitted accurately and on time to finance
• Deep, hands-on expertise in LinkedIn Ads and Google Ads, with experience in additional or emerging channels (e.g., Reddit, YouTube)
• Strong track record of improving paid efficiency metrics (CTR, CVR, CAC, pipeline ROI)
• Proven ability to design and run experimentation frameworks and optimization cycles
• Experience building or contributing to ABM programs in complex B2B environments
• Solid understanding of SEO, CRO, and modern web UX best practices
• Analytical mindset with the ability to connect data to business outcomes
• Strong communication skills and ability to influence without direct authority
• A builder mentality. Someone who is comfortable creating structure, processes, and systems from the ground up