Senior Manager, Marketing Automation Operations and Strategy

Bio-Rad Laboratories is a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. The Senior Marketing Automation Manager will own the strategy and operations of the Marketing Automation and Customer Data Platform ecosystem, ensuring the integration and optimization of new platforms to enhance customer journeys.

Responsibilities:

• Own the Marketing Automation and CDP strategy, aligned to marketing and sales objectives
• Lead the integration and ongoing optimization of a new CDP and MA platform within the existing MarTech ecosystem
• Oversee the design, execution, and optimization of B2B and B2C automated customer journeys across the customer lifecycle
• Partner with cross-functional teams to ensure data, systems, and processes support scalable activation and personalization
• Establish best practices for MA operations, governance, and performance measurement
• Manage, mentor, and develop a team of 7, providing clear priorities, structure, and growth opportunities

Requirements:

• Bachelor's degree (or higher) in Marketing, Sales, Business or IT
• 10+ years of experience in Marketing Automation, MarTech, or related disciplines
• Hands-on experience with enterprise MA and CDP platforms, such as: Adobe Experience Platform (AEP), Adobe Journey Optimizer, Marketo Salesforce Data Cloud and Marketing Cloud
• Experience leading platform implementations and systems integrations
• Proven track record of improving automated journeys and marketing processes
• Experience managing and developing cross-functional MA teams
• Strong understanding of customer data, lifecycle marketing, and personalization
• Strong ability to operate in ambiguous environments and bring clarity through structure and clear communication
• Certifications in Adobe, Salesforce, Eloqua, Marketo or other related Marketing Automation tools are desirable