Sr. Product Marketing Manager (AI Focus)

Bloomerang is a nonprofit technology company dedicated to empowering organizations to maximize their impact. They are seeking a Sr. Product Marketing Manager to enhance the Product Marketing function by implementing AI, automation, and scalable workflows, while leading go-to-market strategies and messaging initiatives across their product portfolio.

Responsibilities:

• Design and implement practical AI and automation workflows that support core Product Marketing activities (e.g., persona research, messaging development, insight synthesis)
• Use tools such as ChatGPT, Notion AI, Gong, Asana automation, or similar platforms to improve team efficiency and consistency
• Create and maintain repeatable processes for message testing, insight capture, and content development
• Help connect workflows across tools (e.g., Salesforce, Gong, Notion) using existing integrations or automation tools
• Partner with RevOps, ProductOps, and GTM teams to improve how insights and messaging flow across the organization
• Support adoption of these tools and workflows through documentation, training, and enablement
• Continuously identify opportunities to improve the speed, clarity, and scalability of PMM work
• Own and evolve persona-based and segment-specific messaging tied to pains, ROI drivers, and objections
• Translate customer, market, and competitive insights into clear value propositions and narratives
• Partner with Market Insights on win/loss trends, VOC analysis, and competitive positioning
• Ensure messaging consistency across campaigns, enablement, and customer-facing assets
• Lead and support GTM strategy and execution for key product initiatives or segments, ensuring alignment across Product, Sales, and Demand Gen
• Drive cross-functional GTM readiness across Product, Brand, Demand Gen, Enablement, and Customer Marketing
• Partner with Sales Enablement to deliver training and ensure successful internal rollout
• Provide Product with value proposition guidance and narrative framing for releases and feature communication
• Facilitate post-launch GTM audits and identify opportunities to improve adoption, messaging, and performance
• Own creation of persona-based talk tracks, discovery questions, objection-handling guides, and competitive positioning
• Partner with Enablement and Customer teams to drive adoption, certification, and reinforcement
• Ensure Sales and GTM teams are equipped to effectively communicate value to target segments
• Use data from Salesforce, Gong, Crayon, Wynter and additional tools to analyze performance and refine messaging and GTM strategies
• Establish feedback loops between Sales, Demand Gen, and Product Marketing
• Contribute to and influence reporting on pipeline impact, win rates, and adoption metrics
• Translate insights into actionable recommendations that improve GTM outcomes
• Use AI and automation tools to accelerate insight generation and testing cycles
• Contribute to segment and product marketing strategy, identifying growth opportunities and prioritizing initiatives based on market, customer, and performance insights
• Help shape GTM direction and planning for key segments, ensuring alignment to revenue goals
• Support the development of repeatable frameworks and playbooks that scale PMM impact over time

Requirements:

• 7+ years in Product Marketing, Sales Enablement, Growth, or a related SaaS role
• Proven experience owning messaging, enablement, or GTM initiatives with measurable impact
• Experience using AI tools or automation to improve marketing workflows or team efficiency
• Comfort working with tools like ChatGPT, Notion AI, Gong, or similar platforms in a practical, applied way
• Familiarity with integrations or automation tools (e.g., Zapier, native integrations) is a plus — you don't need to be an engineer, but should be comfortable learning new systems
• Strong strategic thinking paired with a builder mindset — you look for ways to improve how work gets done, not just what gets done
• Strong cross-functional collaboration skills across Product, Sales, and Marketing
• Analytical mindset with comfort working in data and insight-driven environments
• Excellent communication skills and ability to influence stakeholders
• Experience applying AI or automation to scale team workflows
• Experience in nonprofit tech or B2B SaaS with multi-stakeholder buying committees
• Familiarity with tools like Crayon, Highspot, Pendo, or similar platforms
• Experience supporting PLG, lifecycle, or adoption-focused initiatives