Client Marketing Manager - TPM

ETC (Media & Events) is a company focused on executing digital marketing campaigns that foster strong client relationships. The Client Marketing Manager will develop and maintain client relationships, execute marketing campaigns, and optimize performance to meet client goals.

Responsibilities:

• Develop and maintain strong client relationships; consistently communicate with clients to understand campaign goals and parameters, gather approval and materials, troubleshoot issues and deliver leads and reporting
• Develop, execute, and program marketing campaigns that deliver and convert audience members to meet client program guarantees including lead generation, content marketing, webcasts, custom programs and digital events
• Review client content for lead generation and customer journey campaigns
• Estimate campaign performance and provide clients with recommendations for how they can improve their content
• Prepare comprehensive project timelines providing deadlines and critical milestones
• Create and optimize marketing materials for client programs, ensuring that they are implemented according to plan:
• Write targeted copy for promotional emails, landing pages & digital ads
• Program and manage live webcast execution
• Utilize Audience Database to create and segment lists
• Coordinate deployment of emails with offshore Campaign Coordinators
• Ensure CAN-SPAM compliance in client marketing emails
• Experiment with non-email, non-display ad marketing tactics (i.e. social media, contextual advertising, SEM, re-marketing)
• Regularly A/B test promotions & make recommendations for template optimization
• Edit HTML emails using Dreamweaver or drag-and-drop editors
• Track and evaluate marketing performance to ensure client campaign goals are achieved and make recommendations on changes and improvements to meet client and company objectives
• Share digital marketing strategies/ideas/tips in team discussions
• Other duties as assigned

Requirements:

• Bachelor's degree or equivalent (Marketing or Business degree or equivalent preferred)
• Approximately 5+ years' experience in digital marketing or related field
• Proven experience developing and managing multi-channel marketing campaigns, including, but not limited to, email, social, and display
• Proven experience in client service - demonstrates the ability to communicate expectations and deadlines as well as troubleshoot issues with clients
• Strong copywriting skills
• Extremely detail-oriented with excellent organizational and problem-solving skills
• Working knowledge of HTML, Dreamweaver, MS Office (specifically Excel)
• Working knowledge of marketing automation software and email list management experience (Omeda or SailThru a plus)
• Have a proven ability to drive projects forward in a rapidly changing environment with a strong emphasis on virtual team working and conference call meetings; Ability to work independently and be self-directed
• Proven experience in engaging and developing collaborative relationships with a broad range of internal and external stakeholders
• Knowledge of insurance, financial services, HR, or education industries a plus
• Experience in media/publishing industry a plus
• Experience in programming and executing webcasts a plus