Engagement Strategist - Marketing Cloud Account Engagement

Sercante is a company that specializes in marketing automation solutions, and they are seeking an Engagement Strategist for their Marketing Cloud Account Engagement team. The role involves acting as a trusted advisor to clients, translating their business goals into effective marketing automation strategies while managing project deliverables and ensuring successful client engagement.

Responsibilities:

• Guide the client relationship by acting as a proactive partner and primary advisor for their marketing automation strategy and execution
• Translate client business objectives into technical requirements, ensuring every automated journey we build has a clear purpose
• Build and configure solutions within Account Engagement to automate lead flow, nurture prospects, and improve marketing ROI
• Collaborate as a core member of a project team to lead marketing automation deliverables, while supporting the project lead with execution, coordination, and client-facing activities
• Lead business process reviews to uncover marketing pain points and design the future state of a client’s automation environment
• Empower client teams by leading training sessions and creating documentation that makes complex marketing workflows feel simple
• Collaborate with the broader Sercante team to peer-review solutions and share knowledge that levels up the entire agency

Requirements:

• 5+ years of experience in a consultant or strategist-level role within the Salesforce ecosystem or a similar marketing automation space
• Proven success navigating and configuring Salesforce Marketing Cloud Account Engagement (Pardot) to solve real-world marketing and sales alignment problems
• Hands-on experience building, testing, and deploying solutions (Engagement Studio, automation rules, and grading/scoring) that meet complex client needs
• A track record of translating high-level business requirements into clear, technical roadmaps while managing timelines
• The ability to break down 'tech-speak' into digestible training and documentation for stakeholders and end-users
• Experience coordinating work with internal teams and contractors to deliver projects efficiently