Member Marketing Manager

Private Health Management (PHM) supports individuals with serious medical conditions by providing them access to top specialists and personalized care. The Member Marketing Manager will drive member engagement and increase utilization of PHM’s services, acting as a key connector between Marketing, Account Management, and Clinical teams to improve collaboration and client satisfaction.

Responsibilities:

• Drive consistent achievement or exceedance of monthly new case enrollment targets through improved engagement strategies
• Strengthen collaboration and trust between Marketing, Account Management, and Clinical teams
• Improve client satisfaction by supporting seamless onboarding and ongoing engagement experiences
• Increase inbound member engagement through campaigns and testing initiatives
• Develop and execute engagement strategies in partnership with RNs and Account Management
• Support and optimize email sequencing and outreach efforts to drive member activation
• Manage a mix of broader marketing initiatives and ad hoc client specific requests
• Develop marketing materials with quick turnaround times while maintaining quality and consistency
• Partner closely with Account Management and Clinical teams to align on priorities and execution
• Communicate timelines, expectations, and updates clearly to stakeholders
• Own and prioritize a roadmap of tests and new ideas to improve engagement and performance
• Evaluate what is working and iterate quickly based on insights

Requirements:

• 5+ years of experience with 3+ years of experience in a B2B2C environment
• Strong sense of urgency and ownership, with a track record of delivering work quickly and effectively
• Ability to manage multiple projects and competing priorities while staying organized
• Experience balancing scalable marketing initiatives with high touch, custom requests
• Excellent communication skills and ability to manage stakeholder expectations
• Proactive, self-starter mindset with high engagement and follow through
• Familiarity with AI and desire to utilize AI tools for efficiency
• Experience in healthcare benefits, digital health, or employee engagement marketing
• Familiarity with Outreach.io or similar email sequencing tools
• Experience working with cross functional teams including clinical or account management partners