Content Marketing Manager

Private Health Management (PHM) supports individuals with serious medical conditions by providing access to top specialists and personalized care. The Content Marketing Manager will develop and distribute educational content, enhancing PHM's presence as a trusted voice in healthcare while managing key channels such as newsletters and social media.

Responsibilities:

• Establish clear editorial guidelines and scalable content processes that improve quality and reduce feedback cycles
• Build and maintain a consistent cadence of thought leadership content across channels and audiences
• Own and optimize the newsletter to improve engagement and drive conversion to the contact us page
• Grow PHM’s social media presence as a meaningful driver of awareness and inbound interest
• Define editorial standards, voice, and timelines to support high quality output
• Plan and manage a content calendar aligned to business priorities and audience needs
• Develop and refine content across newsletters, social media, whitepapers, and other formats
• Ensure content is clear, accurate, and aligned with PHM’s brand and mission
• Partner with marketing, clinical and research stakeholders, and other teams to produce effective content
• Incorporate feedback efficiently while maintaining momentum and meeting deadlines
• Track performance of key channels such as newsletter and social media
• Iterate on subject lines, formats, and messaging to improve engagement and conversion

Requirements:

• 5+ years of content experience
• Experience in a health benefits or healthcare organization
• writing portfolio demonstrating clear, compelling, and audience appropriate content
• Ability to manage multiple priorities and consistently meet deadlines
• Experience collaborating across teams, ideally including clinical or subject matter experts
• Strong organizational skills with a clear approach to managing content workflows
• Familiarity with AI and desire to utilize AI tools for efficiency
• Background working across both consumer and business to business audiences
• Familiarity with content design principles