Director of Product Marketing

K1X, Inc. is a leading tax technology platform modernizing the private markets tax ecosystem. They are seeking a strategic Director of Product Marketing to lead the product marketing function, focusing on product positioning, go-to-market strategy, and sales enablement to drive growth and revenue.

Responsibilities:

• Own go-to-market strategy and execution for new product launches, feature releases, and market expansion initiatives across the K1x platform
• Develop launch plans, messaging frameworks, release tiers, and cross-functional rollout timelines
• Build and manage the product marketing calendar aligned to tax filing cycles, renewal periods, and strategic business priorities
• Partner with Product leadership to communicate roadmap innovation and reinforce K1x's category leadership
• Develop and evolve differentiated positioning and messaging for K1 Aggregator, K1 Creator, 990 Tracker, and K1xChange
• Conduct competitive analysis across tax workflow, extraction, and financial technology platforms
• Build and maintain competitive battle cards, objection-handling frameworks, and win/loss insights
• Translate K1x's AI and extraction capabilities into clear value propositions for both technical and non-technical audiences
• Monitor industry trends, pricing movements, and emerging market opportunities to inform strategy
• Create and maintain sales enablement materials including pitch decks, one-pagers, case studies, ROI calculators, demo scripts, and competitive comparisons
• Partner closely with Sales leadership to understand buyer personas, sales cycles, and market dynamics across CPA firms, institutional investors, family offices, and enterprise accounts
• Develop segment-specific messaging and GTM playbooks for key verticals including Top 100 accounting firms, tax-exempt entities, and financial institutions
• Train revenue teams on new product capabilities, positioning updates, and competitive differentiation
• Establish K1x as a leading voice in private markets tax technology through original research, strategic content, and industry engagement
• Develop content strategies across whitepapers, webinars, blogs, customer stories, and conference presentations
• Support analyst relations, public relations, and executive thought leadership initiatives
• Identify opportunities to leverage K1x's proprietary dataset and market insights for differentiated industry content
• Serve as the internal voice of the market by synthesizing customer feedback, buyer behavior, and industry trends into actionable recommendations
• Partner with Customer Success to develop customer advocacy programs including testimonials, references, and case studies
• Provide market intelligence that helps shape product strategy, packaging, and positioning decisions

Requirements:

• 8+ years of product marketing experience within B2B SaaS environments
• 3+ years of experience in financial services, tax technology, accounting software, compliance technology, or related industries
• Proven success leading enterprise go-to-market launches from strategy through execution
• Experience building sales enablement programs that positively impact pipeline generation and win rates
• Strong ability to translate complex technical products into clear, compelling business value
• Excellent written, verbal, and presentation communication skills with executive-level polish
• Demonstrated success working cross-functionally across Product, Sales, Engineering, and Customer Success teams
• Comfortable operating as a hands-on strategic leader in a fast-paced, high-growth environment
• Experience in tax technology, K-1 processing, partnership tax, or related accounting workflows
• Familiarity with AI/ML-powered software products and data-driven platforms
• Experience marketing to CPA firms, institutional investors, or enterprise financial services buyers
• Background in competitive intelligence, analyst relations, or strategic market research
• Experience positioning analytics or data monetization products