Content Marketing Manager

Linnworks is the global leader in the eCommerce automation sector, seeking a talented and strategic Content Marketing Manager to join their Marketing team. The role involves owning the content strategy and execution, aligning it with the company's go-to-market strategy and business objectives, while leveraging AI tools for content production and performance analysis.

Responsibilities:

• Develop and own a comprehensive content strategy that maps directly to GTM motions, product launches, and key business priorities
• Align all content creation initiatives to best practices and data in Search and Answer Engine Optimization, leveraging data tools to inform your work
• Partner with Product Marketing, Growth and Sales to ensure content is built around the buyer journey and commercial goals
• Translate product roadmap updates and go-to-market plans into compelling content that educates, nurtures, and converts target audiences
• Build and maintain an editorial calendar that balances long-term strategy with short-term campaign needs
• Write and edit high-quality content across formats - including long-form guides, blog posts, whitepapers, web copy, social content, and sales collateral
• Bring a strong editorial voice and point of view to everything you publish, positioning Linnworks as the authoritative voice in ecommerce automation
• Own the full content lifecycle — from brief and research through to drafting, editing, publishing, and distribution
• Distil complex product capabilities and market trends into clear, compelling narratives that resonate with both technical and business audiences
• Lead Linnworks' approach to AI-assisted content production, setting standards for how tools like Claude and ChatGPT are used responsibly and effectively
• Use AI tools to scale output, accelerate research, generate drafts, personalise content, and explore new content formats — while maintaining editorial quality
• Stay current on the evolving AI content landscape and proactively bring new techniques and tools to the team
• Own content performance reporting end-to-end — building dashboards, tracking KPIs, and presenting insights to stakeholders on a regular cadence
• Translate data into clear narratives and recommendations — not just reporting what happened, but explaining why and what to do next
• Use analytics to identify content gaps, double down on high-performing formats and topics, and continuously improve content ROI
• Conduct regular audits of existing content and develop a structured approach to refreshing, consolidating, or retiring underperforming assets

Requirements:

• 4+ years of experience in content marketing, ideally within a B2B SaaS environment
• Strong SEO/AEO knowledge and deep familiarity with tools like SEMrush and Search Console
• Exceptional writing skills — you produce polished, compelling copy with minimal editing required, across a variety of formats and tones
• Demonstrated ability to align content strategy to business objectives, GTM plans, and product roadmaps
• Strong data and analytics skills — you can build a report, interpret results, and turn numbers into a narrative that drives decisions
• Hands-on experience with AI content tools (such as Claude, ChatGPT, or similar) and a clear philosophy for using them well
• Experience owning the full content operation — strategy, creation, distribution, and performance measurement
• Comfortable working cross-functionally and influencing without authority
• Only CVs with a link to a portfolio will be considered
• Experience in eCommerce, marketplace technology, logistics, or supply chain verticals
• Experience with marketing automation and CMS platforms (e.g. HubSpot, WordPress)
• Track record of building content programmes from the ground up
• Experience working across global teams in US, UK, and EU markets