Content Marketing Manager

Impiricus is the first and only AI-powered HCP Engagement Engine, recognized as the #1 fastest growing company in North America by Deloitte. They are seeking a strategic Content Marketing Manager to build and scale their content engine, focusing on effective communication and engagement with healthcare professionals.

Responsibilities:

• Define and refine content strategy by identifying what resonates across different physician specialties and audience segments, and aligning messaging, format, and distribution accordingly
• Own day-to-day content planning, creation, and publishing across Facebook, Instagram, TikTok, LinkedIn and other key social channels
• Develop and maintain a content calendar aligned with product updates, campaigns, conferences, and company initiatives
• Ensure content is accurate, engaging, and aligned with brand voice and messaging for HCP audiences
• Develop and iterate on repeatable, high-performing content formats informed by performance data and audience behavior
• Write and edit compelling copy for email campaigns, newsletters, website articles, and in-product or lifecycle communications
• Partner with the Head of Growth to test, iterate, and improve campaign and content performance
• Use social listening to identify emerging physician trends, conversations, and sentiment across specialties
• Follow key opinion leaders and actively engage the DocUpdate brand
• Manage and respond to DocUpdate social comments
• Track industry and vertical competition and report on unique social strategies
• Synthesize insights from physician conversations into actionable recommendations for content, messaging, and campaigns
• Support weekly and monthly marketing performance reporting, including content, email, and engagement metrics
• Collaborate cross-functionally with Product, Growth, Data, and Operations teams to align marketing efforts with business priorities
• Use data and insights to continuously refine content strategy and campaign execution
• Identify top-performing creative and messaging, and proactively recommend how to scale or iterate based on performance trends

Requirements:

• 4–6 years of marketing experience, ideally within SaaS, healthtech, consumer-facing apps, or technology
• Strong writing and editing skills, with the ability to translate complex topics into clear, engaging content
• Proven ability to create engaging, high-performing social content, with a strong creative instinct for what captures attention and drives interaction
• Experience developing and managing content across social, email, and web channels
• Ability to use data and performance metrics to inform content decisions and optimize campaigns
• Experience identifying audience insights or trends and translating them into content or messaging
• Comfortable working cross-functionally in a fast-paced, startup environment
• Strong strategic thinking with the ability to connect audience insight to content and messaging decisions
• Social concept ideation and a creative, test-and-learn approach to content development
• Experience marketing to healthcare professionals or working within healthcare, healthtech, or life sciences
• Content/comment moderation
• Exposure to GPT/AI tools for content ideation or generation