Key skills
Product MarketingMobile Game MarketingBrand and IP Partnership ManagementMarketing Presentation DevelopmentGames Publishing LandscapePlatform Marketing EcosystemProduct Roadmap CommunicationProject Management in Agile OrganizationsCGoAgileLeadershipA/B TestingCommunicationCollaboration
About this role
Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved mobile games. The Senior Product Marketing Manager will become an expert in the MONOPOLY GO! game product roadmap, advising marketing and business development leadership, and will work closely with teams to craft compelling marketing collateral and drive App Store Optimization.
Responsibilities:
- Become an expert in the MONOPOLY GO! game product roadmap of features, advising marketing and business development leadership on features the company actively promotes
- Work closely with our business development and monetization teams to craft compelling marketing collateral that the company can take to platforms like Apple and Google for merchandising support
- Develop a process for Product Roadmap communication to cross functional marketing stakeholders, responsible for updating all stakeholders and ensuring teams are not facing roadmap blockers
- Drive App Store Optimization across the Google Play and Apple AppStore, including product page testing, A/B testing new concepts, and ensuring best practice adoption
- Support and strengthen player reactivation initiatives in partnership with performance marketing and LiveOps
- Lead and coordinate 3rd party brand and IP collaboration strategic marketing planning with internal marketing, creative, and support teams and external partner teams
Requirements:
- Bachelor's degree or foreign equivalent in Marketing, Business, Advertising, Communication, or related field
- three (3) years of experience as a Product Marketing Manager or related occupation
- product marketing on a mobile game
- working cross-functionally across multiple disciplines to drive alignment and outcomes
- digesting brand and IP explores and translating into cohesive partnership briefs for product and marketing stakeholders
- producing c-level marketing, partnership pitch materials, and PowerPoint decks
- games publishing landscape and platform marketing ecosystem
- production feature rollout for marketing roadmap prioritization against team objectives and goals
- managing multi-stakeholder projects within cross-functional, agile organizations