Stripe is a financial infrastructure platform for businesses, aiming to increase the GDP of the internet. The Product Marketing Manager will drive the end-to-end go-to-market strategy for Risk offerings, shape product direction, and collaborate with various teams to enhance product adoption.
Responsibilities:
- Serve as an early strategic partner on new offerings — shaping product direction, defining target segments, and building the GTM foundation (positioning, packaging, pricing narrative) from zero to one
- Drive end-to-end product launches, including define audience segments, gather user insights, craft launch narratives, inform pricing and packaging, ensure cross-functional readiness, and execute launch activities
- Develop differentiated messaging and positioning, equip GTM teams with knowledge and content to sell and market effectively
- Create high-impact thought leadership content
- Work closely with product, sales, data science, pricing and cross-functional marketing teams to identify new opportunities to drive awareness, demand, and adoption of our products and build the right marketing strategies
Requirements:
- 7+ years of product marketing experience
- Proven track record creating content for live and online events
- Strong verbal and written communication; able to translate technical features into customer-facing benefits
- Be able to leverage data to proactively identify opportunities and drive impactful results