Marketing Project Manager
United States of America
Full Time
2 days ago
$75,000 - $95,000 USD
No H1B
Key skills
Marketing project managementProgram managementMarketing executionDirect-to-consumer (DTC) marketingEcommerce marketingDirect response marketingProject management platformsWrikeAsanaMonday.comClickUpRequirements writingTicket managementQuality assurance (QA)Product launch managementConversion rate optimization (CRO) testingRebrand initiative executionEmail marketing platformsKlaviyoSMS marketing platformsMaropostGoProject ManagementCustomer Success
About this role
The Healthy Back Institute is a direct-to-consumer health and wellness company that has been helping people reclaim their freedom from pain since 2003. They are looking for a Marketing Project Manager to manage and drive marketing campaigns, product launches, and rebrand initiatives, ensuring timely execution and alignment across various teams.
Responsibilities:
- Drive end-to-end execution of marketing campaigns, launches, and promotional initiatives
- Build and manage timelines ensuring all deliverables are completed on schedule
- Coordinate across Marketing, Creative, Tech, and Customer Success to keep execution moving
- Manage and execute a backlog of CRO tests including landing pages, offers, and checkout flows
- Ensure all tests are properly scoped, quality checked, and launched on time
- Support continuous optimization of funnels and customer journeys tied to conversion and revenue metrics
- Support operational execution of product development initiatives including new offers, bundles, and funnel updates
- Coordinate timelines and deliverables across product, marketing, and tech teams
- Ensure successful launch and rollout of new product initiatives with clear QA and go-live processes
- Coordinate the operational rollout of brand and rebrand initiatives across all marketing and product touchpoints
- Ensure alignment across funnels, creative assets, product messaging, and customer experience
- Manage timelines, dependencies, and quality control across all rebrand components
- Act as the central coordination point between Marketing, Product, and Tech teams
- Build and improve workflows, SOPs, and execution processes that reduce friction and increase throughput
- Proactively identify bottlenecks and drive resolution before they impact delivery
Requirements:
- Must be based in the United States and authorized to work in the US (this role is not open to overseas candidates)
- 3 to 5 years of experience in marketing project management, program management, or marketing execution within a DTC, eCommerce, or direct response environment
- Proven ability to manage cross-functional projects across marketing, product, and operations simultaneously
- Hands-on experience working with tech and development teams including writing requirements, managing tickets, QA, and launches
- Experience with project management platforms such as Wrike, Asana, Monday.com, or ClickUp
- Strong organizational skills and comfort managing multiple high-priority workstreams without dropping details
- Experience supporting or executing a rebrand initiative across marketing and product environments
- Experience with subscription or free trial business models
- Exposure to CRO testing including landing pages, checkout flows, and offer structures
- Familiarity with email and SMS platforms such as Klaviyo or Maropost
- Experience in lean, fast-paced, or turnaround business environments