Key skills
Google AdsMeta AdsReddit AdsTiktok AdsMicrosoft AdsApp LovinAd RollConversion Rate OptimizationHealthcare marketing complianceSubscription-based business marketingSMS automationEmail automationLifecycle marketing automationA/B Testing
About this role
LumiMeds is a telehealth company seeking a Performance Marketing Manager to lead paid acquisition and optimize lifecycle marketing strategies. The role involves managing ad campaigns, improving conversion rates, and ensuring compliance with healthcare regulations.
Responsibilities:
- Manage and scale paid budgets efficiently
- Optimize CAC, ROAS, CVR, AOV, and LTV
- Conduct structured A/B testing across copy, creatives, offers, audiences, and funnels
- Adjust bidding strategies and campaign structure based on data
- Identify scaling opportunities without increasing risk exposure
- Improve and test multiple funnels
- Recommend landing page structure improvements
- Suggest pricing tests, bundling experiments, and offer adjustments
- Propose creative test variations to the Creative Director
- Improve checkout and subscription flow performance
- Ensure campaigns comply with platform ad policies (Google, Meta, etc.)
- Understand regulated marketing limitations (medical claims, disclaimers)
- Partner with internal stakeholders to prevent account flags or shutdown risk
- Maintain a risk-aware scaling strategy
- Own and build our lifecycle marketing engine
- Build reporting dashboards
- Monitor CAC, ROAS, CVR, AOV, and LTV
- Understand subscription economics (LTV > CAC model)
- Improve attribution clarity across channels
- Inform budget allocation decisions using data
Requirements:
- 5+ years in performance or growth marketing
- Strong hands-on experience with Google Ads (Search, Performance Max, YouTube)
- Strong hands-on experience with Meta Ads (Facebook / Instagram)
- Strong hands-on experience with Reddit Ads
- Strong hands-on experience with Tiktok Ads
- Strong hands-on experience with Microsoft Ads (Bing)
- Strong hands-on experience with App Lovin
- Strong hands-on experience with Ad Roll
- You must understand advertising restrictions related to healthcare, medical claims, and regulated products
- Manage and scale paid budgets efficiently
- Optimize CAC, ROAS, CVR, AOV, and LTV
- Conduct structured A/B testing across copy, creatives, offers, audiences, and funnels
- Adjust bidding strategies and campaign structure based on data
- Identify scaling opportunities without increasing risk exposure
- Improve and test multiple funnels
- Recommend landing page structure improvements
- Suggest pricing tests, bundling experiments, and offer adjustments
- Propose creative test variations to the Creative Director
- Improve checkout and subscription flow performance
- Ensure campaigns comply with platform ad policies (Google, Meta, etc.)
- Understand regulated marketing limitations (medical claims, disclaimers)
- Partner with internal stakeholders to prevent account flags or shutdown risk
- Maintain a risk-aware scaling strategy
- Own and build our lifecycle marketing engine
- Increase LTV
- Improve retention rates
- Reduce churn
- Personalize messaging based on behavior
- Build reporting dashboards
- Monitor CAC, ROAS, CVR, AOV, and LTV
- Understand subscription economics (LTV > CAC model)
- Improve attribution clarity across channels
- Inform budget allocation decisions using data
- Experience with Klaviyo, Attentive, Postscript, or similar platforms
- Experience in telehealth, healthcare, or regulated products
- Experience with subscription-based businesses strongly preferred
- Strong CRO mindset
- Experience building SMS + email lifecycle automations