Women's Streetwear E-Commerce Growth & Lifecycle Marketing Lead (Founding Team, Flexible Part-Time)

Double Standard is a NYC-based footwear brand focused on providing functional yet fashionable footwear for modern women. The role involves developing growth strategies, optimizing marketing channels, and enhancing customer retention to drive profitability and efficiency in marketing efforts.

Responsibilities:

• Klaviyo end-to-end: flows, segmentation, data hygiene, performance, experience flows, segmentation, key marketing messages, growing this channel 2x in the next 6 months
• Paid Ads: Assist the founder in overseeing and implementing paid ads campaigns, restructuring and reallocating budgets
• Analytics: Build tools for clearer marketing attribution, faster returns processing, project management - whatever is needed
• Website CRO: Track website performance and implement CRO strategies - think A/B testing landing pages, restructuring offers, improving product discovery, and more
• Work with our developer to implement strategies on Shopify customizations, app integrations, and automations
• Creative project management - ensuring new launches and promotional materials are ready right when needed
• Content design templates - you can direct messaging, offers, AND can provide leadership to our marketing team on brand guidelines and strong fashion aesthetics
• Creative operations - work with the founder to build and deploy tools to automate creative workflows and streamline our launch calendars

Requirements:

• 4+ years of experience and proven results driving growth via Klaviyo, Meta, and Google
• 5+ years managing consumer e-commerce, Shopify operations
• You've played a key role driving growth for a DTC e-commerce brand and you know how all the pieces connect
• You're fluent in how each paid ads channel differs from another and the delicate nuances that can make or break an ad campaign
• You're technical enough to get in and implement — not just flag issues and hand them off
• You're comfortable in Shopify, you're not intimidated by APIs, and you're genuinely excited about what AI can do for a small, fast-moving team
• LEAN, agile approach - You know when to build an MVP vs. a sophisticated, customized tool
• Scrappy, bootstrapped mentality - we have 1 full time employee (the founder) and several freelancers. You're willing to be truly hands-on in exchange for ownership
• Strong understanding of funnel UX - you can get in and design landing pages, PDPs and checkout funnels yourself at the visual caliber of a contemporary fashion brand
• Klaviyo end-to-end: flows, segmentation, data hygiene, performance, experience flows, segmentation, key marketing messages, growing this channel 2x in the next 6 months
• Paid Ads: Assist the founder in overseeing and implementing paid ads campaigns, restructuring and reallocating budgets
• Analytics: Build tools for clearer marketing attribution, faster returns processing, project management - whatever is needed
• Website CRO: Track website performance and implement CRO strategies - think A/B testing landing pages, restructuring offers, improving product discovery, and more
• Work with our developer to implement strategies on Shopify customizations, app integrations, and automations
• Creative project management - ensuring new launches and promotional materials are ready right when needed
• Content design templates - you can direct messaging, offers, AND can provide leadership to our marketing team on brand guidelines and strong fashion aesthetics
• Creative operations - work with the founder to build and deploy tools to automate creative workflows and streamline our launch calendars
• You've shipped several digital products before, managed developers, know how to hire a skilled one, and understand code
• Avid experimenter in AI who's eager to build with Claude, Zapier, etc
• You've built sophisticated project management tools on platforms like Clickup that integrate with Slack, Google Workspace, etc