Senior Director, Brand and Product Marketing

Whisker Labs is on a mission to save lives and property through innovative smart home technology and fire prevention with their product, Ting. The Senior Director of Brand & Product Marketing will lead brand strategy, product marketing, and creative direction, ensuring consistent brand positioning and effective product launches while managing a team and collaborating across departments.

Responsibilities:

• Own and evolve Ting's brand strategy, positioning, and messaging
• Define and protect our brand identity, voice, and visual standards across all touchpoints
• Lead competitive positioning and differentiation in InsurTech and connected home
• Partner with Growth and Partner Marketing to keep brand consistent while enabling channel-specific execution
• Lead development of strategic decks and materials for executive, investor, and partner audiences
• Partner with Product to turn the roadmap into compelling customer-facing narratives
• Own product positioning, value propositions, and go-to-market strategy for Ting
• Lead product marketing launches, feature announcements, and supporting campaigns
• Develop and maintain competitive intelligence and market insights
• Own the Ting website and partner with Product on the mobile app experience, including messaging, structure, and conversion
• Partner with Growth and Marketing Ops to make sure landing pages support acquisition goals
• Drive continuous improvement through testing and iteration
• Own the mobile app product experience in partnership with Product, ensuring brand consistency and user engagement
• Lead creative strategy and oversee execution across brand, performance, and partner channels
• Manage Brand & Creative resources and the designer team
• Establish creative standards, templates, and workflows that enable speed without sacrificing quality
• Review and approve creative work with attention to detail. Provide clear direction and feedback that protects the brand
• Own content strategy across owned channels: blog, social, email, and educational content
• Manage the Content Manager and make sure content supports brand, SEO, and demand generation goals
• Manage our PR agency relationship and oversee earned media strategy
• Build Ting's profile through press coverage, awards, and thought leadership
• Lead and develop a team including Content Manager, Brand & Creative, and Designers. Share context openly and foster accountability
• Manage agency partnerships with clear briefs, accountability, and performance standards
• Build a high-performing brand and product marketing function that scales with the business

Requirements:

• 10+ years of experience in brand marketing, product marketing, or integrated marketing leadership
• A track record of building and evolving brand strategy for consumer or B2B2C products
• Experience leading product marketing, including positioning, launches, and competitive strategy
• Strong creative judgment with experience directing agencies and internal creative teams
• Experience owning website and mobile app strategy and optimizing digital experiences
• Excellent written and verbal communication skills. You can craft a compelling narrative
• Experience managing PR agencies and earned media strategy
• A history of leading and developing high-performing teams
• Comfort working in fast-paced environments where things aren't always perfectly defined
• Experience using technology and tools to drive efficiency across creative, content, and brand workflows
• Experience in IoT, InsurTech, connected devices, or home services is a plus