Manager, Expansion & Vertical Marketing

Sophos is a cybersecurity leader defending organizations globally with an AI-driven platform and expert-led services. The Expansion & Vertical Marketing Manager will own and scale the global expansion marketing strategy, driving product-led expansion and vertical execution to accelerate growth within the existing customer base.

Responsibilities:

• Translate product-led expansion strategy into scalable marketing programs across MDR, endpoint, firewall, cloud, and identity - driving attach, upsell, cross-sell, and portfolio adoption within the existing customer base
• Build repeatable execution frameworks that connect product value, customer maturity signals, and field GTM motion
• Establish the vertical marketing strategy for priority industries using sales priorities, customer outcomes, and market signals to guide focus
• Translate industry context - buyer needs, regulatory pressure, threat landscape, and maturity- into clear use cases, narratives, and executable programs
• Use performance data, customer signals, and AI assisted insight to inform where expansion and vertical programs should focus and how they evolve over time
• Design programs that scale efficiently through automation, intelligence, and clear activation guidance
• Package expansion and vertical strategies into clear plays, guidance, and activation frameworks that sales, partners, and field teams can easily adopt in market
• Define success metrics tied to expansion outcomes (e.g., attach rates, cross sell penetration, influenced pipeline), and continuously optimize based on results

Requirements:

• 4–7+ years of experience in Customer Marketing, Growth Marketing, or Expansion Marketing
• Proven experience owning product‑led expansion motions, including attach, upsell, cross sell, or portfolio adoption across complex product environments
• Strong understanding of how to align marketing strategy to sales and customer success priorities
• An operational mindset, with the ability to design repeatable programs, clear plays, and scalable execution models
• Experience using data and AI assisted insight to guide program focus, prioritization, and optimization
• Excellent written and verbal communication skills, with the ability to translate complex products and customer needs into clear expansion narratives
• Experience in cybersecurity, enterprise SaaS, or a technical B2B environment is a plus