Marketing Campaign Operations Manager: 26-00681

Akraya, Inc. is an award-winning IT staffing firm recognized for its commitment to excellence. The Marketing Campaign Operations Manager will execute demand generation and sales acceleration programs, collaborating with stakeholders and managing external agency relationships to enhance marketing automation effectiveness.

Responsibilities:

• Serve as the primary contact for Marketing Shared Service requests, including email communications, campaign uploads, and landing page creation
• Execute and manage marketing campaigns in Eloqua, oversee data management initiatives, and maintain campaign data hygiene
• Manage relationships with external marketing agencies, including budgeting, SOWs, and spend tracking
• Optimize lead management processes across marketing channels and maintain accurate Marketing KPI reporting
• Evaluate and enhance the Marketing Technology stack for effectiveness and integration improvements

Requirements:

• Proficiency in Eloqua
• Experience with BI Reporting/ Tableau
• Salesforce Marketing Cloud integration experience
• Execution of impactful demand generation, market awareness, and sales acceleration programs
• Collaboration with multiple stakeholders within the organization
• Management of external agency relationships to enhance marketing automation and campaigns' effectiveness
• Optimization of lead management processes across marketing channels
• Maintenance of accurate Marketing KPI reporting
• Evaluation and enhancement of the Marketing Technology stack for effectiveness and integration improvements
• Prior experience in marketing operations within a technology or related sector