Business Operations & Marketing Manager

Entrepreneur Cooperative is a fast-growing real estate investment business seeking a highly analytical and operationally driven Operations & Marketing Manager. This role is responsible for building structure, driving accountability, and turning data into actionable insights to ensure marketing efforts are measurable and operations are efficient.

Responsibilities:

• Own and maintain CRM data integrity, structure, and accuracy
• Standardize pipeline stages, lead tracking, and attribution logic
• Manage large datasets (10,000–50,000+ records), including cleaning and auditing
• Improve CRM workflows and automation to reduce manual work
• Manage segmentation, imports/exports, and campaign data preparation
• Build and maintain dashboards tracking: Leads, Conversions, CPL (Cost Per Lead), CPA (Cost Per Acquisition), ROI by channel and conversion cycle time
• Deliver weekly performance reports with insights and recommendations
• Own marketing attribution across all channels
• Proactively identify underperforming campaigns and optimize performance
• Coordinate outbound campaigns (cold calling, SMS, RVM, direct mail, referrals)
• Manage lead lists, segmentation, and CRM data flows
• Track campaign performance and continuously improve processes
• Support LinkedIn and email outreach initiatives
• Manage and oversee a remote team (VAs, cold callers, lead managers)
• Run weekly KPI meetings and track performance metrics
• Identify operational bottlenecks and implement solutions
• Act as the main operational point of contact for leadership
• Support performance reviews and proactively address underperformance
• Build and maintain SOPs for all repeatable processes
• Own and manage ClickUp (or similar tools) for task and workflow management
• Implement automation (Zapier, ClickUp, etc.) to improve efficiency
• Ensure scalable onboarding processes for new hires

Requirements:

• 4+ years of direct experience in Operations or Marketing Operations management roles (not adjacent/support functions)
• Near-native English proficiency (C2 or strong C1, written and spoken, client-facing level)
• Proven hands-on experience with Salesforce (CRM management, reporting, pipelines, and data integrity)
• Strong command of marketing performance metrics and KPI frameworks (CPL, CPA, ROI, conversion rates, attribution models)
• Demonstrated experience owning team accountability frameworks (KPIs, scorecards, performance tracking, weekly reporting cadences)
• Experience managing and holding accountable remote teams (VAs, SDRs, marketing ops, or similar)
• Advanced Excel / data analysis skills (Power Query or equivalent strongly preferred)
• Experience handling and structuring large datasets (10K–50K+ records)
• Proven ability to build dashboards and translate data into actionable insights
• Strong organizational, analytical, and problem-solving skills
• High ownership mindset with the ability to operate independently in unstructured environments
• Experience with Salesforce automation (Flows, Process Builder)
• Experience with Zapier, ClickUp, or similar workflow tools
• Familiarity with Power BI, Tableau, or other data visualization platforms
• Experience in U.S. real estate, wholesaling, or lead generation environments
• Experience with tools such as SmrtPhone, JustCall, ReadyMode, Mailchimp, or Instantly