Entrepreneur Cooperative is a fast-growing real estate investment business seeking a highly analytical and operationally driven Operations & Marketing Manager. This role is responsible for building structure, driving accountability, and turning data into actionable insights to ensure marketing efforts are measurable and operations are efficient.
Responsibilities:
- Own and maintain CRM data integrity, structure, and accuracy
- Standardize pipeline stages, lead tracking, and attribution logic
- Manage large datasets (10,000–50,000+ records), including cleaning and auditing
- Improve CRM workflows and automation to reduce manual work
- Manage segmentation, imports/exports, and campaign data preparation
- Build and maintain dashboards tracking: Leads, Conversions, CPL (Cost Per Lead), CPA (Cost Per Acquisition), ROI by channel and conversion cycle time
- Deliver weekly performance reports with insights and recommendations
- Own marketing attribution across all channels
- Proactively identify underperforming campaigns and optimize performance
- Coordinate outbound campaigns (cold calling, SMS, RVM, direct mail, referrals)
- Manage lead lists, segmentation, and CRM data flows
- Track campaign performance and continuously improve processes
- Support LinkedIn and email outreach initiatives
- Manage and oversee a remote team (VAs, cold callers, lead managers)
- Run weekly KPI meetings and track performance metrics
- Identify operational bottlenecks and implement solutions
- Act as the main operational point of contact for leadership
- Support performance reviews and proactively address underperformance
- Build and maintain SOPs for all repeatable processes
- Own and manage ClickUp (or similar tools) for task and workflow management
- Implement automation (Zapier, ClickUp, etc.) to improve efficiency
- Ensure scalable onboarding processes for new hires
Requirements:
- 4+ years of direct experience in Operations or Marketing Operations management roles (not adjacent/support functions)
- Near-native English proficiency (C2 or strong C1, written and spoken, client-facing level)
- Proven hands-on experience with Salesforce (CRM management, reporting, pipelines, and data integrity)
- Strong command of marketing performance metrics and KPI frameworks (CPL, CPA, ROI, conversion rates, attribution models)
- Demonstrated experience owning team accountability frameworks (KPIs, scorecards, performance tracking, weekly reporting cadences)
- Experience managing and holding accountable remote teams (VAs, SDRs, marketing ops, or similar)
- Advanced Excel / data analysis skills (Power Query or equivalent strongly preferred)
- Experience handling and structuring large datasets (10K–50K+ records)
- Proven ability to build dashboards and translate data into actionable insights
- Strong organizational, analytical, and problem-solving skills
- High ownership mindset with the ability to operate independently in unstructured environments
- Experience with Salesforce automation (Flows, Process Builder)
- Experience with Zapier, ClickUp, or similar workflow tools
- Familiarity with Power BI, Tableau, or other data visualization platforms
- Experience in U.S. real estate, wholesaling, or lead generation environments
- Experience with tools such as SmrtPhone, JustCall, ReadyMode, Mailchimp, or Instantly